Digital Marketing Analyst

Big Ticket

Overall Responsibilities

• Maintain and audit GA4 tracking frameworks to ensure absolute data accuracy. Build and manage automated dashboards that identify behavioural trends, anomalies, and actionable insights across website, app, and CRM environments.
• Actively support the Conversion Rate Optimisation roadmap by using data to uncover behavioural insights and shape evidence-based test hypotheses. As necessary, support the technical implementation and delivery of A/B and multivariate tests to optimise conversion rates.
• Act as the guardian of measurement consistency across the ecosystem by maintaining shared standards for tagging and naming conventions. Ensure all tracking adheres to data security, privacy, and compliance standards within the UAE regulatory framework.
• Support the analytics framework for the 2026 mobile app launch by defining tagging requirements and assisting with the development of robust reporting capabilities, including funnels, cohort analyses, and personalisation tracking.
• Support high-level commercial decision-making by providing validated datasets for econometrics and attribution models. Collaborate with external media and CRM partners to refine performance measurement and lifecycle tracking.
• Partner with UX, Brand, and Digital teams to analyse funnel friction points and creative performance, providing the data needed to execute effective personalisation strategies.

Skills Required

• Practical experience as a Digital Analyst with hands-on expertise in digital measurement, optimisation, and experimentation.
• Advanced GA4 knowledge, including event configuration, tracking design, QA, and troubleshooting.
• Familiarity with CRO and experimentation tools (e.g. Optimizely, VWO, or similar) and mobile app analytics platforms.
• Strong understanding of tagging architecture, UTMs, data layers, and Google Tag Manager.
• Ability to translate complex datasets into clear, actionable insight.