Digital Marketing and Graphic Design Executive

Skyways Technics

Digital Strategy & Execution:

• Campaign Management: Plan and execute end-to-end digital marketing campaigns across SEO, PPC, and Social Media
• Content Calendar: Develop and maintain monthly digital marketing calendars, ensuring a consistent stream of high-quality content
• Email Marketing: Design, write, and deploy email automation and newsletters to drive lead nurturing and retention.
• Website Optimization: Manage company websites and landing pages, optimizing for both user experience (UX) and conversion rates.

Graphic Design & Content Creation

• Visual Design: Create professional-grade graphics for social media, display ads, website banners, and marketing collateral using tools like Adobe Creative Suite (Photoshop, Illustrator) or Canva.
• Ad Creative: Produce high-converting visual assets for paid social (Meta, LinkedIn, etc.) and Google Display networks.
• Brand Alignment: Ensure all visual and written content adheres strictly to brand guidelines while maintaining a local appeal for our global market.

Analytics & Reporting

• Performance Tracking: Monitor KPIs using Google Analytics and social media insights to measure ROI.
• Reporting: Prepare monthly reports detailing campaign performance, highlighting successes and areas for optimization.
• Market Intelligence: Conduct regular competitor analysis and market research to stay ahead in evolving digital landscape.

Agency & Project Coordination

• Stakeholder Management: Act as the primary point of contact for external agencies to ensure project alignment.
• Deadline Management: Juggle multiple projects simultaneously, ensuring all deliverables are met on time and within scope.