Digital Marketing / E-commerce Specialist

Yokohama

Key Responsibilities:
Develop and execute digital marketing strategies to enhance brand presence and drive traffic to the e-commerce platform.
Oversee and optimize the performance of the e-commerce website, ensuring a seamless customer experience.
Manage social media channels, paid advertising campaigns, and content marketing initiatives.
Analyze website traffic, sales metrics, and marketing ROI, and prepare performance reports for management.
Implement SEO and SEM strategies to improve search engine rankings and visibility.
Collaborate with internal teams to create engaging content and campaigns aligned with business goals.
Identify new trends in digital marketing and e-commerce to maintain a competitive edge.
Monitor and manage the online inventory and order fulfillment process.
Build and maintain partnerships with external vendors and agencies as needed.
Ensure compliance with data privacy regulations and uphold best practices in digital marketing.

Qualifications and Requirements:
Bachelor s degree in Marketing, Business Administration, or a related field (Master s degree is a plus).
Minimum of 4-5 years of experience in digital marketing and e-commerce management.
Proven experience in running successful SEO/SEM, PPC, and social media campaigns.
Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, and others.
Strong knowledge of e-commerce platforms, CMS, and marketing automation tools.
Excellent communication, creativity, and problem-solving skills.
Ability to analyze data and make informed decisions.
Familiarity with trends in digital technology and e-commerce innovations.