Digital Marketing Expert BEST OPTION GENERAL TRADING LLC

Employer Active

Posted 4 mins ago

Experience

2 - 5 Years

Job Location

Dubai - United Arab Emirates (UAE)

Education

Bachelor of Arts

Nationality

Indian

Gender

Any

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Key Responsibilities

1. Search Engine Optimization (SEO)

  • Execute robust On-Page and Off-Page SEO strategies to improve organic rankings on major search engines.

  • Conduct continuous keyword research, identifying high-intent search terms while managing exhaustive negative keyword lists to streamline traffic.

  • Optimize website architecture, URLs, schema markup, image tags, and local SEO (including Google Business Profile).

  • Write and refine compelling SEO titles, meta descriptions, and landing page content to maximize click-through rates (CTR).

2. Paid Advertising (PPC & Performance Marketing)

  • Plan, build, and optimize high-converting Google Ads campaigns (Search, Display, Performance Max) targeted at corporate and individual clients.

  • Manage and scale paid social media campaigns across platforms like Meta (Facebook & Instagram), LinkedIn, and TikTok.

  • Continuously conduct A/B testing on ad creatives, copy, audience targeting, and landing pages to lower Cost Per Acquisition (CPA) and improve Return on Ad Spend (ROAS).

3. Content Creation & Social Media Management

  • Develop a comprehensive content calendar aligned with business promotions, seasonal trends, and service launches.

  • Produce high-quality, engaging visual and text assets for digital platforms, including professional social media reels, short-form videos, and static banners.

  • Oversee basic mobile videography and content creation, utilizing high-end mobile hardware and cinematic transitions to maintain a polished, premium brand aesthetic.

4. Analytics & Reporting

  • Track, analyze, and report on the performance of all digital marketing campaigns using tools like Google Analytics 4 (GA4), Google Search Console, and CRM platforms.

Translate complex data sets into actionable insights and strategic recommendations for senior management

Desired Candidate Profile

Required Skills & Qualifications

  • Experience: 3–5 years of proven experience as a Digital Marketing Specialist, Performance Marketer, or similar role. Experience in lead-generation industries (e.g., corporate services, consultancy, or B2B) is highly preferred.

  • SEO Expertise: Deep understanding of search engine algorithms, ranking factors, and core SEO tools (e.g., Ahrefs, SEMrush, Moz).

  • Ad Platform Mastery: Hands-on experience managing substantial budgets on Google Ads Manager and Meta Business Suite.

  • Content & Tech Savvy: Strong eye for visual design and layout. Experience with basic video editing tools and an understanding of mobile content production workflows (e.g., formatting for Instagram Reels/TikTok).

  • Communication: Exceptional written and verbal communication skills with the ability to write sharp, persuasive, and professional ad copy.

  • Analytical Mindset: Strong data-analysis skills with a laser focus on conversion rate optimization (CRO).

Employment Type

    Full Time

Company Industry

Department / Functional Area

Keywords

  • SEO Specialist
  • Content Marketing
  • PPC
  • Analytics
  • Lead Generation
  • Content Marketing Strategist
  • Email Marketing
  • PPC Manager
  • Digital Campaign Manager
  • Digital Marketing Specialist
  • SEO
  • Social Media Strategy
  • Digital Strategy

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BEST OPTION GENERAL TRADING LLC

Best Option General Trading LLC is a leading name in premium kitchen appliances and cookware across the United Arab Emirates. We are proud to be the world-class quality, cutting-edge innovation, and timeless design directly to homes, retailers, and businesses throughout the UAE. We are the official authorised distributor of Candy and Bertazzoni brand renowned for professional-grade cooking performance and exceptional kitchen design. Our cookware portfolio is equally exceptional. We are the authorised distributor of OMS — a trusted brand delivering high-performance, durable cookware for everyday cooking — and we proudly offer OZO, our very own in-house cookware brand, designed specifically for the modern UAE lifestyle and built to the same high standards we demand from every product we carry.

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