Digital Marketing Lead Sobha Furniture

As the Digital Marketing Lead, you will be the primary architect of our entire digital ecosystem. This is a foundational leadership role where you will build and scale world-class digital growth engines.

Create the digital presence for a powerful, design-led B2B brand for Sobha Furniture. Your mission is to differentiate us in a commoditized market, establishing digital authority and generating a pipeline of high-value, global opportunities.

Architect a sophisticated, global digital presence. Your mission is to build brand desire, cultivate a loyal community of design connoisseurs, and drive qualified traffic and leads to our physical showrooms and retail partners across international markets for the new project.

You will own the overall digital strategy, build and lead a team of specialists, and champion a data-driven culture to ensure our digital presence is the primary driver of business growth for the entire organisation.

• Strategy & Leadership: Develop and execute the comprehensive digital marketing strategy. Lead, mentor, and build a high-performing team of specialists covering performance marketing, CRM, SEO, and data analysis.
• Budget & Performance Ownership: Own the entire digital marketing budget, ensuring optimal allocation across channels and brands to maximize ROI (CPL, lead quality, brand lift). Establish KPIs and reporting frameworks to track performance against business goals.
• Social Media & Digital Identity: Architect and build our global social media presence from scratch for both brands. You will define our digital voice, drive innovative content strategies, and create a best-in-class digital identity that sets a new benchmark in our categories.
• Integrated Campaign Management: Collaborate with Brand, Creative, and Retail teams to design and execute seamless omnichannel campaigns, ensuring our digital efforts are perfectly integrated with offline activations, showroom experiences, and overall brand messaging.
• B2B Digital Engine: Oversee sophisticated lead generation and brand-building campaigns using LinkedIn, targeted content marketing, and Account-Based Marketing (ABM) tactics. Drive a robust B2B SEO strategy to establish brand authority and capture high-intent traffic from architects, designers, and developers globally.
• B2C Digital Engine: Lead the digital strategy for the new project launch, from pre-launch audience building to driving footfall for the retail launch. Direct full-funnel performance marketing campaigns across Meta (Instagram, Facebook), Pinterest, and Google (Search, Display) to generate leads and drive showroom visits.
• MarTech & Analytics: Oversee and optimize our marketing technology stack (CRM, analytics, automation tools) to ensure we have the insights and capabilities needed to win in our markets.