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Digital Marketing Manager

Jumia

Posted on June 30, 2020

5 - 10 years Cairo - Egypt

Any Graduation. Any Nationality

Opening 01

Job Description

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Facebook advertising operations; including budget and bid management, monitoring health metrics (feed count, reach, impressions and frequency), feed management and testing, campaign launch and A/B testing (signals, creatives etc)
KPIs:
• CPI for acquisition campaigns
• CpNC for retargeting campaigns (new consumers)
• CPO for retargeting campaigns (returning consumers)
• Daily actions
• Review overall D-1 & MTD POM perf: Cost, CPI, CPO, CIR
• Steer FB performance:
• Monitoring health metrics: feed count, reach and CPR, impressions and CPM, and frequency
• Testing: Execution of A/B testing (signals, creatives etc) and Reporting
• Bid management: changing bids, signals for campaign optimization
• Feed management: Optimizing and testing multiple ad sets based on different feed criteria (Global, Local, CP etc) - Audience segmentation: Optimizing targeting e.g. LAL, Interest based, WCA, custom audience etc
• Campaign management: Creating and managing campaigns - Creative optimization: Renew creative & change the underperforming ones
• Review Feeds used: #SKUs and errors
job requirements
5 to 10 years
Not Specified


IT - Software Services

Desired Candidate Profile

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Digital Marketing Manager (Facebook ) Jumia -...

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Jumia


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