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Digital Marketing Manager

Nexford University

Posted on July 19, 2019

7 - 8 years Cairo - Egypt

Any Nationality

Opening 01

Job Description

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Nexford University is looking for a Digital Marketing Manager to join our team and lead on performance marketing and paid digital marketing channels, including Google Ads, Facebook, and LinkedIn.
• This is a critical role in Nexford s growth. The ideal candidate will need to demonstrate a high level of autonomy, creativity, responsibility and attention to detail.
Key responsibilities and requirements:
• Drive user acquisition, top-line growth and retention through digital channels
• Provide clear reporting with actionable analysis for each digital channel
• Strong familiarity with third-party tracking and reporting tools and integrating them with social platforms
• Lead and develop A/B testing across digital channels and evaluate and recommendation as appropriate.


Education / Training / Teaching / Academics

Desired Candidate Profile

Facebook:
• Deep understanding and hands-on experience of Facebook platform: launching new campaigns, optimizing current campaign and audiences, whilst creating new targeting groups across all markets on a weekly basis
• Experience launching canvas ads
• Brand oversight of all paid social campaigns, including coordinating campaigns, planning, activation and reporting.
Google Ads:
• Conducting keyword research to reach new segments
• Optimize

Keywords

Digital Marketing Manager

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Nexford University

About this Company
Nexford University is a next-generation university based in Washington DC offering a competency-based learning model. Nexford s mission is to enable greater social and economic mobility by providing an affordable high-quality education that will positively impact millions of...
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Industry:
Higher Education
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