Digital Marketing Manager

Alpine Executive Search

Key Responsibilities:

Develop and execute a holistic digital marketing strategy aligned with business goals, encompassing SEO, SEM (PPC), social media marketing, email marketing, content marketing, and display advertising.br> Manage and optimize all digital marketing channels, constantly seeking opportunities for growth and improvement.br> Plan, implement, and measure the performance of all digital marketing campaigns, analyzing key metrics (ROI, KPIs, website traffic, conversion rates) to identify trends, insights, and areas for optimization.br> Conduct thorough market research and competitor analysis to identify new digital opportunities and stay ahead of industry trends.br> Oversee the development and maintenance of the company's website, ensuring it is visually appealing, user-friendly, and optimized for search engines and user experience.br> Lead the creation and delivery of compelling, high-quality content across various digital platforms, ensuring consistent brand messaging.br> Manage and allocate digital marketing budgets effectively, ensuring optimal ROI for all campaigns.br> Collaborate closely with cross-functional teams, including sales, product development, and design, to ensure cohesive and integrated marketing campaigns.br> Stay up-to-date with the latest digital marketing trends, tools, and best practices, evaluating and recommending new technologies and platforms.