Digital Marketing Manager Chalhoub Group

What you'll be doing:

As the Digital Marketing Manager, you will help shape the future of beauty retail by leading the digital performance agenda for some of the region s most loved premium beauty brands within L'Occitane Group driving data-led growth, elevating brand storytelling, and enhancing customer experiences across every digital touchpoint.

Leadership & Strategy

• Lead the end-to-end digital performance function, overseeing daily targets, budget management, campaign pacing, and overall spend phasing to ensure efficiency and high ROAS.
• Guide the seasonal and always-on platform strategies, ensuring alignment between marketing, PR, e-commerce, and agency partners.
• Serve as the main point of contact for all digital performance activities, leading business reviews, presenting insights, and communicating strategic recommendations to key stakeholders.
• Foster strong cross-functional collaboration and ensure all campaigns follow brand guidelines, best practices, and strategic priorities.

Technical & Product Excellence

• Develop and execute comprehensive digital marketing strategies across Meta (Facebook/Instagram), Snapchat, TikTok, Pinterest, and Google platforms including Search, Performance Max (PMax), Shopping, and Demand Gen.
• Oversee full campaign lifecycle planning, creation, execution, monitoring, and optimization using data-driven insights, A/B testing, audience segmentation, and creative best practices.
• Collaborate closely with e-commerce teams to align paid media strategy with sales targets and ensure seamless user journeys from ad impression through checkout.
• Lead and optimize shopping and catalog-based campaigns to maximize online revenue and customer acquisition.
• Analyze performance data, conduct deep dives, and translate insights into actionable optimization recommendations. Prepare regular reporting and presentations.

Budget, Efficiency & Performance Management

• Manage and strategically allocate budgets across channels to maximize ROAS and reach performance goals.
• Track spend efficiency, daily pacing, phasing, and cost trends to ensure campaigns remain on target.

Organic & Cross-Channel Integration

• Oversee organic social media strategy and execution to ensure a cohesive brand presence and strong community engagement that complements paid initiatives.

Innovative & Analytical Mindset

• Apply a solutions-oriented, detail-focused approach to overcome platform limitations and enhance performance media outcomes through creative, data-led workarounds.