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Digital Marketing Manager

LIFE Pharmacy

Posted on July 27, 2019

4 - 9 years Dubai - United Arab Emirates

Any Graduation. Any Nationality

Opening 01

Job Description

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• 4+ years of corporate and/or agency digital marketing experience.
• A bachelor’s degree in a relevant field, experience working with consumer brands
• Strong interest in online marketing and technology.
• Managing the development, launch of new features and growth of the eCommerce site
• Deep Knowledge in APP Marketing/Analytics
• Expert in social communication and working with digital platforms: Facebook, Instagram, Twitter, YouTube, etc.
• Experience working with internal and external partners across multiple disciplines
• Technical knowledge of websites and digital marketing/advertising methods
• Excellent oral and written communication/presentation skills
• Understanding of media planning principles and core marketing concepts
Google/Facebook Advertising
• Oversee Daily/weekly/Monthly Spend and ROAS
• Identify efficiency and optimizations
• Oversee Ad Copy recommendations/ A/B testing
• Trouble shoot & coordinate technical feed issue fixes with development
• Oversee & Optimize user experience
EMAIL Marketing
• Partner with digital and brand marketing to create email calendars
• Oversee segmentations and deployments
• Trigger push/product recommendation notifications setup.
• Analyze and report on daily email campaigns
• Develop optimization recommendations
• Schedule, proof and QA email deployments
APP Marketing
• Increasing App downloads.
• App store optimization.
• Sending notification based on the user segments.
• Increasing active users’ month on month.
• Measuring the APP users journey through analytics
• Optimizing APP for high use retention.
SEO & Social media Monitoring
• Increasing Organic rankings for prime keywords
• Increasing search engine traffic
• Ratings & Reviews, Sampling programs
• Oversee HTML Sitemap creation, identify/correct 404 Error.
• Enhancing customer user experience.

Responsibilities will include-
• Develop and communicate digital marketing plans, campaign results, and project recommendations
• Plan budget, forecast and track spend per channel
• Own and execute multiple digital marketing channels which include, Email, Paid Social, SEM, SEO, Display, Retargeting, PLAs & Affiliates
• Contribute to sales funnel goals, specifically focusing on increasing new customer acquisition opportunities and engaging existing leads through retention programs
• Regularly test, evaluate, report, and measure results of ongoing campaigns to continuously improve conversion rates.
• Ensure creative marketing materials undergo regular review and adhere to brand guidelines
• Create multi-channel campaigns across Email, SMS, Push Notification, Onsite-Personalization, Social Media, Direct Response and Programmatic Marketing to improve customers engagement rates
• Plan operational and promotional actions supporting long-term marketing strategy to increase AOV, reduce churn, improve overall life time value (LTV) and therefore support net revenue growth of the business
• Create sophisticated customer segmentation, tailored offers and identify opportunities for automation
• Ensure CRM campaigns are consistent, attractive, cost effective, relevant and aligned with other areas of the business, at all times
• Regularly liaise with the brand marketing, product, analytics and regional teams to design marketing initiatives and test new innovative ideas
• Proactively manage budget to meet the desired balance between ROI and spend, working closely with finance and procurement when necessary
• Analyze monthly and quarterly all results against agreed objectives delivering clear and concise reporting to senior management
• Monitor campaign trends in the industry to improve strategy and competitiveness

Internet / E-commerce / Dotcom

Advertising / Media Planning / PR


Digital Marketing Digital Strategy Digital Media Internet Media E-commerce Email Marketing Social Media Online Marketing Social Media Marketing Search Engine Optimization Google Adwords Google Analytics Website Analysis Advertisement Cla

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LIFE Pharmacy

LIFE commenced its journey as a retail pharmacy group in 1996 and the strong impulse to perform has nurtured its growth over the last twenty years. Starting with one store, at present the organization has over 150 retail outlets consisting of Pharmacies, Healthcare Hypermarkets, Health and Wellness stores catering to an average annual customer base of more than ten million walk-ins.

LIFE is committed to deliver excellent growth in turnover and profitability by expanding its number of outlets and increasing presence to double the current store count in the coming two years, increasing the current store count to 300 by end of 2020. The Company operates a network of pharmacies located in business districts and other strategic locations and employs over 1,500 professionals.

LIFE Health Care Group introduced many innovative concepts in pharmaceutical distribution in the region. Notable among them include the first Healthcare Hypermarket in the GCC, the first Drive-Thru pharmacy in the Middle East, and the first Shop-in-Shop concept in healthcare in the region. Over the years LIFE has succeeded in adapting to changes in the profession of pharmacy retailing and in the field of retail management maintaining its position as an industry leader.
View Contact Details


Name/ Designation:
Asif - Sr. Recruitment Officer

Website https://www.life-me.com/

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