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Digital Marketing Manager

Raffles Hotels and Resorts

Posted on August 8, 2018

2 - 3 years Other - United Arab Emirates

Bachelor of Hotel Management(Hotel Management). Any Nationality

Opening 01

Job Description

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We are excited to find the next Heartist Digital Marketing Manager to join the Raffles Dubai team!
Raffles Dubai promises exceptional standards of service inherent of the Raffles brand and complemented by Arabian hospitality values. Our aim is to keep the Raffles Brand Promise of being an oasis for the Well-Travelled, offering Emotional Luxury to all our distinguished guests.
Raffles Hotels & Resorts is an award-winning, luxury international hotel company with a history dating back to 1887 with the opening of Raffles Hotel, Singapore. The portfolio currently comprises eleven luxurious properties, from secluded resorts to city hotels in key locations around the world.
If you are looking for a dynamic environment for growth, please join us as a Digital Marketing Manager.
PURPOSE OF POSITION
To assist the Director of Sales & Marketing in crafting, developing and managing the hotel overall Digital Marketing strategy, in order to reinforce the corporate identity and execute internal and external digital projects and initiatives with proficiency.
KEY ROLES & RESPONSIBILITIES
Develop and execute the hotel annual Digital Marketing plan
Develop a comprehensive Social Media ( Annual Plan & Monthly Plan )
Manage the hotel data acquisition and E-mail marketing campaigns
Manage and execute the hotel e-Commerce strategy to include all online marketing efforts of the property including traffic and revenue generation programs via SEO, SEM, affiliate relationships, email, and other online mechanisms.
Ensure hotel website content is always up to date in all languages available, updated according to the CMS corporate guidelines.
Manage strategic alliances with online travel agencies such as Expedia, Booking.com and Expedia travel ads
Attend designated in-house and external training and seminars
Attend departmental and hotel meetings as required
Entertain customers, bloggers and Digital partners in all outlets as necessary
Develop relationships with key digital marketing media players and the travel industry
Build and maintain positive relations with Dubai Regional Offices
Maintain complete knowledge of all hotel services/features
Promote positive relations with guests and employees
Maintain high level of knowledge of the Raffles product and the competitor's product
Maintain good relationships with counterparts at competing hotels; promote all Raffles properties whenever possible
PERSONAL ATTRIBUTES
Ability to prioritize, organize work assignments and maintain follow-through
Perform job function independently with minimal supervision, even under pressure, but also work cohesively as a team
Ability to ensure security and confidentiality of guests and hotel data
Ability to enforce hotel's quality procedures, etc.
Clear thinker who can analyze and resolve problems with good judgment
Outstanding writing and oral communication skills
Ability to interface confidently with high-profile customers and media
QUALIFICATIONS
Bachelor's Degree
EXPERIENCE
Minimum 2 years' experience in hotel operations, related to or preferably in Digital Marketing field and online advertising.
Familiarity with Content Management systems is a must.
Basic HTML & Coding knowledge an asset
Comfortable working with Adobe creative cloud products
Familiarity with Google Analytics or other web analytics tools and metrics
Past experience purchasing online display advertising and coordinating online campaigns
Knowledge of search engine optimization/marketing practices also an asset


Hotels / Hospitality

Keywords

Online Marketing Seo Digital Marketing Social Media Sem Marketing Strategy Hospitality Google Analytics Content Management

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Raffles Hotels and Resorts


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