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Digital Marketing Manager - MEA

Stanley Black & Decker

Posted on September 25, 2020

4 - 5 years Dubai - United Arab Emirates

Bachelor of Business Administration(Management). Any Nationality

Opening 01

Job Description

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The Digital Marketing Manager will work closely with the Brand & Communication Manager to develop and implement digital marketing and merchandising strategies in support of business objectives. In this role, you will apply your understanding of the digital marketing mix to create solutions -- from strategy to development, launch, measurement and optimization -- that drive brand and product awareness, purchase intent and loyalty. In addition to overseeing the day-to-day operations of the platforms, the Digital Marketing Manager will be responsible for supporting the teams to deliver email and digital media initiatives that are fully aligned to SBD brand and commercial objectives.
Work with the brand and digital marketing teams to plan, develop and execute consumer acquisition, demand generation and merchandising strategies that are aligned to brand and commercial priorities, both centrally and locally
Collaborate cross-functionally to develop a consistent online customer experience and identify new opportunities to increase conversion and cultivate improved relationships with our audiences
Identify and develop opportunities to drive traffic, increase reach, acquire new customers, and increase sales
Collaborate with internal stakeholders and external agencies to create, update, and maintain various digital properties such as websites, landing pages, and microsites in support of digital marketing campaigns including email, CPC/CPA programs, paid search, SEO, display, and mobile
Manage day-to-day operations of paid media (PPC) and email (eCRM) platforms across focus brands and regions
Implement communication avenues and ways of connecting with target audiences that is meaningful and purpose-driven throughout the customer journey
Track digital marketing campaign performance and KPIs; Evaluate market research, test results, and competitive intelligence to adjust digital marketing strategies to meet changing market conditions
Analyze and measure business impact for brand awareness, conversion and loyalty using web analytics and research, and make recommendations to improve established KPIs
Maintain an integrated marketing and content calendar to ensure global brand alignment across paid media and email channels
Assist in the creation of engagement content for brands and content framework development
Support in developing governance and principles for email activation with specific focus on GDPR compliance
Maintain clean, accurate, stable end user databases
Ensure all digital marketing activity is tracked and measurable wherever possible
Collate insights gained across regions, channels and platforms to support local market optimization
Collaborate with cross-functional teams including brand marketing, product marketing, channel marketing, IT support, corporate communications, and customer service to expand understanding of digital activity
Actively monitor industry trends, advancements and competitor activity to ensure SBD are providing exceptional experiences to consumers
Input into digital marketing channel governance and principles
Collaborate with international counterparts to ensure global alignment
Demonstrated ability to deliver effective paid media campaigns across search and display that drive customer acquisition, engagement and sales seamlessly across marketing channels while maintaining brand integrity
Creativity to develop relevant content that will engage end users throughout the customer journey
Experience in marketable database growth (acquisition) strategies, and in executing email marketing campaigns such as welcome series, triggered, newsletter, promotional, and post-purchase streams, measuring performance and optimizing to KPI targets
Proven ability to manage content calendars and campaigns, develop enhanced content and track execution
Demonstrated experience utilizing email (eCRM) management platforms such as Salesforce Marketing Cloud
Intermediate skills in utilizing Google Analytics tools to develop reports and provide insights
Foundational knowledge of search engine optimization (SEO) principles
Experience adhering to brand fundamentals and guidelines
Strong project management/organizational skills and strong attention to detail
Experience of working in an international business environment
Agency relationship management experience
Basic knowledge of HTML and CSS
Photo editing skills using programs such as Adobe Photoshop and Illustrator a plus
Understanding of content management systems (CMS) a plus
Independent, creative self-starter with ability to multi-task in a highly energetic, fast-paced environment
Strong English language verbal, written and presentation skills; additional languages advantageous
Marketing degree or Business degree with a focus on digital marketing preferred
4+ years of experience gained across relevant digital marketing disciplines; previous account management within a digital agency is a plus

Advertising / Media Planning / PR


Digital Marketing Manager - MEA


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Stanley Black & Decker

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