Amman - Jordan
SEDCO is looking for full time Digital Marketing Officer, located in Amman-Jordan with the following qualifications:
• Proven working experience in keywords analysis, information architecture, linking analysis and lead generation strategy.
• Demonstrable experience leading and managing SEO/SEM, and LinkedIn campaigns.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g. Google Analytics, LinkedIn, Facebook).
• Experience in setting up and optimizing Google AdWords campaigns.
• Strong analytical skills and data-driven thinking.
• Experience in CRM management.
• Advanced skills in Microsoft excel.
• French literacy is preferred.
• Plan and execute digital marketing activities, including SEO/SEM, e-marketing, LinkedIn, and other social media platforms.
• Run targeted, digital campaigns across Africa, Europe, Asia and Middle East.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Plan, execute, and measure experiments and conversion tests.
• Instrument conversion points and optimize user funnels.
• Provide performance report of website traffic, keywords analysis, lead generation, google analytics, and SEO.