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Digital Marketing Specialist

Barakat Vegetables & Fruits Co. (L.L.C.)

Posted on May 19, 2019

5 - 7 years Dubai - United Arab Emirates

MBA/PG Diploma in Business Mgmt, Any Graduation, Bachelor of Arts, Bachelor of Business Administration(Management). Any Nationality

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Job Description

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• Develop an aggressive Content Marketing strategy that creates awareness of Barakat propositions, raises interest & desire and converts into purchase through relevant engagement with consumers on digital media.
• Lead content marketing strategy execution through integrated campaigns that deliver ROI, including:
o Social Media >> Facebook, Instagram, YouTube, Other
o eCommerce >> www.barakatfresh.ae
o Website >> www.barakatgroupme.com
• Grow traffic and conversion on www.barakatfresh.ae in collaboration with the eCommerce Lead and be the Marketing point of contact for all eCommerce requirements.
• Improve the content quality, reach and engagement on Social Media in collaboration with the appointed Social Media agency, ensuring set KPIs are consistently met/exceeded.
• Identify and engage/leverage digital media influencers and establish a broad network of digital partners to drive awareness & penetration of Barakat propositions online and increase reach beyond owned platforms.
• Maximize Barakat’s digital footprint by leading Search Engine Optimization efforts for the brand with relevant content/keywords across online platforms, establishing blogs that keep content fresh and relevant, and managing appointed agencies with set KPIs.
• Collaborate with other Marketing team members to ensure that offline initiatives are translated seamlessly online.
• Provide insights on trends picked up from Social Listening to relevant team members to ensure that Barakat stays relevant to today’s consumer (product/pack size/price/packaging/availability/communication etc).
• Provide weekly performance reports to VP Marketing and monthly reports that will be part of the Marketing Performance Report that is sent to the Board.

FMCG / Foods / Beverages

Desired Candidate Profile

• University degree, with business specialization. MBA an advantage.
• A minimum 5 years of experience, 3 of which should be in a Digital Marketing role within FMGC in AMEA.
• A proven track record consistently delivering results expeditiously.
• Excellent communicator with a good command of English language. Arabic is an advantage.
• A team player with strong inter-personal skills and “can do” attitude.


Digital Marketing Social Media Marketing Online Marketing

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Barakat Vegetables & Fruits Co. (L.L.C.)

Barakat Vegetables & Fruits Co. (L.L.C.)

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Name/ Designation:
Mathew -

Website https://barakatfresh.ae/

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