Digital Marketing Specialist

Client of Talentmate

Responsibilities

• Develop and manage digital marketing campaigns using appropriate channels for target audience engagement.
• Analyze digital marketing analytics reports to optimize campaign strategies and improve KPIs.
• Collaborate with internal teams to create marketing content that aligns with the company's brand and objectives.
• Implement and monitor SEO strategies to increase website visibility and improve search engine rankings.
• Manage the company's social media platforms to enhance online presence through consistent and engaging content.
• Explore new digital platforms and tools to stay updated on current digital trends and technological advancements.
• Conduct market analysis to identify trends and insights that will impact digital marketing strategies.
• Monitor competitors' digital marketing activities to discover potential improvements for in-house strategies.
• Coordinate with the design team to ensure compelling visuals are incorporated into Ads and marketing materials.
• Manage and allocate budgets efficiently for various digital marketing initiatives and campaigns.
• Ensure compliance with privacy and other data protection laws in all digital marketing activities.
• Foster relationships with external digital marketing agencies to enhance reach and efficiency of campaigns.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field is required.
• At least 2-3 years of experience in digital marketing or a similar role.
• Proficiency in using digital marketing tools such as Google Analytics and SEO platforms.
• Strong knowledge of social media management tools like Hootsuite or Buffer.
• Excellent understanding of current digital marketing trends and best practices.
• Ability to analyze data and derive actionable insights to refine digital strategies.
• Strong written and verbal communication skills are essential for effective team collaboration.
• Experience with graphic design software is a plus for creating marketing materials.