Digital Marketing Specialist
looking for a digital marketing specialist with hands-on experience in managing traditional and digital advertising, and social media to join our exceptional team. The Digital Marketing Specialist is responsible for identifying advertising opportunities, developing and implementing campaigns, and optimizing the advertising budget.
The Digital Marketing Specialist makes data-driven recommendations for tactics that will fulfill the marketing plan (derived from marketing strategy), and then manages execution. You’ll have a blend of analytical and creative skills that you’ll use to attract prospects and drive them through our marketing funnel. You have a deep understanding of our customers, customer purchasing drivers, and customer segments. In this role, you’ll implement, optimize, and report on all paid acquisition and social media efforts.
Digital Marketing Specialist Responsibilities:
Execute, measure, and optimize advertising and social campaigns that effectively drive lead acquisition, lead conversion, retention, upsell, and overall customer engagement
Execute organic and paid social, PPC, display, and marketing campaigns and report on performance
Gather and analyze marketing data to develop insights and make recommendations on areas for optimization
Stay on top of keyword research and make both structural and keyword recommendations to maximize SEO across all web properties and content
Digital Marketing Specialist Requirements:
Experience in advertising management
Experience in social media management
Experience using Google Adwords and Google Analytics
Expertise with search engine marketing best practices
Strong analytical skills and interest in reporting and data analysis to extract meaning and present recommended actions