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Job Description
Roles & Responsibilities
As a Digital Marketing Specialist, you ll support the Digital Marketing Manager in elevating LINKVIVA s digital presence and driving engagement across our events. You ll take ownership of campaign execution, website optimization, email marketing, analytics led insights, and seamless cross team delivery.
What You ll Do
- Campaign Execution: Build, monitor, optimize and A/B test paid campaigns across Google, Meta, LinkedIn, Snapchat and TikTok.
- Website & UX Management: Update event sites and landing pages with SEO and mobile optimization; coordinate any technical fixes or enhancements.
- Email Marketing: Plan and deploy segmented, automated email campaigns; track performance and refine strategy.
- Analytics & Reporting: Use digital analytics tools to monitor performance, identify issues/opportunities and recommend improvements.
- Tracking & Retargeting: Manage UTM tags, pixels, audience lists and retargeting activities to boost ROI.
- Asset Coordination: Collaborate with the creative and content teams to ensure digital assets are delivered on time and align with campaign needs.
Who You ll Work With
- Internal: You ll report to the Digital Marketing Manager and partner closely with the marketing, creative, PR and event operations teams.
- External: You ll liaise with digital agencies, media platform partners, and vendors to execute campaigns and enhancements.
Desired Candidate Profile
3+ years of managing digital campaigns (preferably for live events or within an agency)
Proficient in Google Ads, Meta Ads, social media advertising platforms
Experienced with website CMS platforms and well versed in SEO best practices
Analytical mindset you turn data into insights and actions
Strong verbal and written communication skills, comfortable collaborating across multiple teams
Creative problem solver with a passion for digital content and UX optimization
Bonus Points If You
Have experience with email marketing automation and audience segmentation
Are familiar with UTM tagging, pixel tracking and retargeting frameworks
Know Arabic (reading, writing or conversational) great for regional relevance
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Linkviva
Founded in 2003, we ve built a legacy of unforgettable experiences across the Middle East. From cultural festivals to flagship public events, our work blends logistical excellence with creative ambition to shape moments that matter. We are LINKVIVA creators of experiences that live beyond the day. Our Energy (Values) The 5Ps People We rise by lifting others. Positivity We see the light, even in chaos. Perfection Not flawless. But fearless in chasing better. Pioneering We break molds, not rules. Passion We lead with fire in the belly.
https://linkviva.odoo.com/jobs/detail/digital-marketing-specialist-1092