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Digital Marketing Specialist

Client of Wuzzuf

4 - 5 years Giza - Egypt

Bachelor of Technology/Engineering, Bachelor of Arts(Economics), Bachelor of Business Administration(Management). Any Nationality

, Posted on May 31, 2018 1 Opening

Job Description

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• Manage the performance marketing demand generation channels, including SEM/SEO, retargeting, display, content syndication, paid and organic social media, etc.
• Ensure revenue, ROI, and other business goals are met
• Maintain campaign budgets, monitor delivery and pacing (for all billing across Performance Marketing; SEM, Paid Social and Re-Marketing)
• Manage and support social media presence
• Measure and report performances of all digital marketing campaigns, and assess according to goals (ROI and KPIs)
• Identify trends and insights, and optimize spending and performance accordingly
• Plan, execute, and measure experiments and conversion tests
• Optimize website for SEO as well as usability and content
• Evaluate end-to-end customer experience across multiple channels and customer touch points by using analytics tools
• Collaborate with internal and external parties, agencies and other vendor partners

Industry Type : Oil & Gas / Petroleum
Functional Area : Marketing / Brand Management / Marketing Research / Digital Marketing

Desired Candidate Profile

Preferred Skills
• At least 4 or 5 years of professional experience in a related field
• Bachelor Degree in Engineering, Business, Economics or a master's degree in Marketing from a reputable university is preferred
• Demonstrable experience leading and managing SEO/SEM, Social Media Ads and display advertising campaigns
• Advanced knowledge of SEO, website analytics, PPC & Retargeting tools
• SEO: Semrush, Ahrefs, Deepcrawl, Search Console, Link Research Tool
• Web Analytics: Google Analytics, Hotjar, Google Optimize, Google Tag Manager
• PPC & Retargeting: Google Adwords, Criteo, Facebook Business Manager
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Experience in setting up and optimizing Google Adwords campaigns
• Strong written, verbal communication skills & inter-personal skills both in Turkish and English
• Multi-tasking capability
• Up-to-date with the latest trends and best practices in online marketing
• Problem solving & decision making
• Results-driven & delivery-focused
• Data-driven & strongly analytical


SEO SEM Online marketing Billing Social media Google AdWords Web analytics Google Analytics Market research Digital marketing

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