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Digital Marketing Specialist

Al Shamsi Holdings LLC

Posted on January 13, 2020

3 - 8 years UAE - United Arab Emirates

Any Graduation. Any Arabic National, Any European National, Indian, Filipino

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Job Description

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We are looking for Digital Marketing Specialist for UAE

Job Purpose:

The role holder has to enhance the online equity of Al Shamsi Holdings as a corporate brand & all brands under Al Shamsi Holdings umbrella and build strong online communities through our various social media & digital platforms.
The role holder will manage all social media channels & campaigns to sustain an engaging audience experience and track all KPIs . Researches and analyses social media trends and web visitor data, to improve social media presence and campaign efficacy. Works with various company departments to arrive at a content calendar for all social media channels.

Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company website and generate interest in company products and services on the e- commerce platform. Help create engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media tools


Job Accountabilities:
• Oversees all company social media accounts management. Develop and implement SEO and PPC strategies and campaigns to drive traffic to company websites and generate revenue
• Drives brand awareness & demand for the group & brands through content marketing & social media campaigns
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Act as a brand filter for all posts and communications
• Develop and execute the content/social media calendar
• Digital/Social paid advertising – assess and execute
• Campaign launch planning and execution on digital/social platforms. Develop large scale social media campaign initiatives to build brand popularity and loyalty
• Web analytics and social media listening
• Stays updated with social media best practices, networks and industry standards
• Measure ROI on digital marketing campaigns
• Monitors and develops reports on competitor activity within social media spaces
• Present at key events to manage live social feeds and event coverage on social media platforms
• Use Google Analytics, Google AdWords, and other relevant sites
• Keep abreast of new social media tools, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information


Retail

Desired Candidate Profile

Minimum Qualifications/Experience/Knowledge/Skills

Qualifications Degree in Marketing or Digital marketing from an accredited institution.

Experience 3+ years digital/ social media marketing experience
• Atleast 2+ years digital/social media marketing experience
• Atleast 1+ year experience handling digital marketing for an e commerce brand
Knowledge/Skills
• Calendar/Planning /Scheduling
• Content asset management
• Entry level knowledge of Photoshop, video editing skills
• Strong Analytical capabilities • Strong Verbal and Written Communication Skills • Strong Attention to Detail, SEO, PPC, Google AdWords, ContentManagement Systems, Photoshop, InDesign, Facebook, Instagram, LinkedIn, Twitter, Microsoft Office

Keywords

Digital Marketing Specialist social media channels Marketing Strategies SEO PPC Marketing social media campaigns content marketing Google Analytics Google AdWords Web analytics Web Technologies Photoshop InDesign Content Management Syst

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Al Shamsi Holdings LLC

Retail Sector, 450 employees

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