Digital Marketing Specialist/PPC Expert
Mira Construction
Posted 30+ days ago
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Experience
3 - 5 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Key Responsibilities
- Plan, create, and manage PPC campaigns on Google Ads (Search, Display, YouTube)
- Execute paid social media campaigns on Facebook, Instagram, LinkedIn
- Conduct A/B testing of ad copies, creatives, and landing pages
Strategy & Planning
- Develop comprehensive paid media strategies aligned with business goals
- Create campaign calendars and budget allocation plans
Performance Optimisation
- Monitor campaign performance daily and make real-time optimizations
- Analyse metrics: CTR, CPC, CPL, conversion rates, ROAS
Landing Page & Conversion Optimisation
- Collaborate on landing page design and optimisation
- Implement conversion rate optimisation (CRO) best practices
Analytics & Reporting
- Track and analyse campaign performance across all platforms
- Create comprehensive performance reports with insights
SEO & Organic Growth
- Implement on-page and technical SEO best practices
- Monitor organic search rankings and traffic
Platform Management
- Manage Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
- Set up and maintain Google Analytics, Google Tag Manager
Collaboration & Coordination
- Work with creative team for ad creative development
- Coordinate with sales team on lead quality and follow-up
- Competitive salary package
- Performance-based bonuses tied to campaign ROI
- Certification and training support
- Professional development opportunities
Desired Candidate Profile
The Digital Marketing Specialist/PPC Expert will plan, execute, and optimise paid digital advertising campaigns across multiple platforms. This role focuses on driving quality leads through strategic paid media management while maximising ROI.
Education & Experience
- Bachelor's degree in Marketing, Digital Marketing, or related field
- 3-5 years of hands-on experience in digital marketing and PPC
- Google Ads and Facebook Blueprint certifications required
- Real estate or lead generation experience strongly preferred
- Proven track record of managing significant ad budgets
Technical Expertise
- Expert-level knowledge of Google Ads (Search, Display, Shopping, YouTube)
- Advanced proficiency in Facebook Ads Manager and Instagram advertising
- Strong understanding of Google Analytics and conversion tracking
- Excel/Google Sheets proficiency for data analysis
Digital Marketing Skills
- Deep understanding of PPC strategy and best practices
- Expertise in keyword research and audience targeting
- Strong analytical and data interpretation skills
- A/B testing and experimentation mindset
Performance Metrics
- Cost per lead (CPL) targets
- Lead volume and quality
- Return on ad spend (ROAS)
- Click-through rates (CTR) and conversion rates
- Campaign ROI and profitability
- Quality score and ad relevance metrics
- Organic traffic and keyword rankings (SEO)
Company Industry
Department / Functional Area
Keywords
- Digital Marketing Specialist/PPC Expert
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