Digital Media Buyer

M42 Health

Employer Active

Posted 11 hrs ago

Experience

3 - 8 Years

Job Location

Dubai - United Arab Emirates

Education

Bachelor of Arts

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Responsibilities

  • Research and select optimal digital advertising platforms (Google Ads, Meta, LinkedIn, Twitter, programmatic networks)
  • Manage ad execution and inventory across display, video, search, and social channels
  • Allocate advertising budgets strategically across channels and campaigns
  • Develop media plans aligned with product launches and marketing objectives
  • Set up and launch paid advertising campaigns across multiple platforms
  • Configure advanced targeting parameters (demographics, interests, behaviors, keywords, lookalike audiences)
  • Manage bidding strategies and optimize for cost-efficiency (CPC, CPM, CPA, ROAS)
  • Conduct A/B testing of ad creatives, copy, landing pages, and targeting parameters
  • Monitor campaign performance in real-time and make data-driven optimizations
  • Implement conversion tracking, pixels, and UTM parameters for accurate attribution
  • Conduct keyword research and competitive analysis for organic search opportunities
  • Optimize website content, meta tags, and technical SEO elements
  • Monitor search engine rankings and organic traffic performance
  • Implement on-page and off-page SEO best practices
  • Collaborate with content teams on SEO-optimized content development
  • Track and report on organic search performance metrics
  • Track and analyze key performance metrics (CTR, CPC, conversion rates, ROAS, Quality Score)
  • Generate comprehensive performance reports with actionable insights
  • Identify trends, opportunities, and areas for optimization
  • Provide recommendations for budget reallocation based on performance data
  • Calculate and report ROI/ROAS across all paid media channels
  • Monitor competitor advertising activities and industry benchmarks
  • Maintain deep expertise in advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, X(Twitter) Ads)
  • Utilize analytics tools (Google Analytics, platform-specific analytics)
  • Manage remarketing and retargeting campaigns
  • Stay updated on platform changes, new features, and industry best practices

Desired Candidate Profile

Qualifications

  • Bachelors Degree in Marketing/Media/Communications or any relevant qualitication
  • 3-5 years in digital media buying, paid advertising, or performance marketing
  • Proven track record managing significant advertising budgets with measurable ROI
  • Expertise in Google Ads (Search, Display, Video, Shopping) and Google Analytics
  • Proficiency in social media advertising platforms (Meta Ads Manager, LinkedIn Campaigns Manager, X(Twitter) Ads)
  • Good knowledge of SEO principles, keyword research, and on-page/off-page optimization
  • Experience with B2B or B2G digital marketing campaigns
  • Demonstrated ability to optimize campaigns for performance and cost-efficiency
  • Analytical mindset with strong data interpretation skills
  • Understanding of conversion tracking, attribution modeling, and analytics
  • Experience in healthcare or technology sectors is a plus

Company Industry

Department / Functional Area

Keywords

  • Digital Media Buyer

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M42 Health

M42 delivers comprehensive healthcare services across the full continuum of care; from primary care to advanced specialty treatments. Leveraging cutting-edge health technologies and precision medicine, we ensure the highest standards of effectiveness, efficiency, and patient-centered outcomes. With a global presence spanning more than 480 facilities in 27 countries and a dedicated workforce of over 20,000 professionals, M42 is uniquely positioned to redefine the future of healthcare on a global scale.

Abu Dhabi Health Data Services (ADHDS) is the health information exchange operator behind Malaffi, the UAE s pioneering platform connecting public and private healthcare providers across Abu Dhabi. By securely consolidating and sharing patient health records, ADHDS empowers clinicians with real-time insights, enhances care coordination, and supports safer, more efficient, and more personalized treatment. Through its data-driven approach, ADHDS also advances public health planning, research, and innovation, reinforcing Abu Dhabi s position as a leader in digital health transformation.

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