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Digital Media Buying Manager - Customer & Marketing Communications

Alshaya

Posted on November 11, 2019

3 - 4 years Al Kuwait - Kuwait

Any Graduation. Any Nationality

Opening 01

Job Description

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The Role:
Reporting to the Senior Media Buying Manager the role will be responsible for creating and managing media buying campaigns across platforms and brands. The Digital Media Buying Manager will ensure that campaigns and all associated tasks are accurately executed and optimized in a timely manner to achieve agreed-upon objectives and KPIs. They will work in collaboration with other CRMD and Brand teams in ensuring that digital campaigns are fully integrated into the overall campaign strategy and plan. The Digital Media Buying Manager will also play an active role in developing the media buying infrastructure from a tool and technology perspective. The Digital Media Buying Manager will be responsible for managing and upskilling a team of executives and coordinators. They will be a thought leader on all things digital marketing and be a prominent evangeliser across the organisation.
The below Key Performance Areas include but are not limited to:
• Create and manage media buying campaigns across biddable platforms (Facebook, Google, Yandex etc.) focused on maximising ROI
• Optimise campaigns based on agreed objectives and targets
• Work across multiple brands and ensure timely and high-quality delivery of tasks
• Monitor day to day performance and budgets across all campaigns against KPI.
• Adopt and implement a test and learn culture by utilising A/B and multivariate testing.
• Work closely with the India based team to understand brand priorities and improve campaign performance and help to develop internal benchmarks.
• Support the creation of media plans based on insights derived from historical campaigns.
• Support the development and implementation of media buying tools
• Keep abreast of industry news and developments
• Manage a team of media buying executives and coordinator.
Knowledge:
• Strong analytical and numerical skills and ideally in-depth knowledge of analytics tools such as Doubleclick and GA
• Effective communicator who will be able to take complex solutions and distil them into simple to understand, business-related scenarios.
• Thorough understanding of the technical setup required to efficiently monitor and report on digital campaigns
• Working knowledge of bid management systems
• Expert skills on delivering results for multiple stakeholders
• Wider knowledge of the digital marketing channels, such as affiliation, mobile, web and email and how these integrate from a strategic point of view would be ideal
• Experience:
• 3+ years media buying experience from operational roles agency or client-side
• Experience managing large scale media buying campaigns ideally across multiple brands within the retail sector
• Proven skills in improving media buying performance and growing revenue
• Commercially savvy and experience managing activity against sales/revenue targets
• Team player with a collaborative approach and confidence to challenge ways of working when appropriate
• Experience managing teams
• Innovative and passionate about digital marketing in general and media buying in particular


Retail

Advertising / Media Planning / PR

Keywords

Digital Media Buying Manager - Customer & Marketing Communications - Kuwait

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Alshaya


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