Digital Media Executive Medcare Hospitals & Medical Centres

We are looking for a data-driven, tech-savvy Digital Marketing Specialist to plan, execute and optimize online marketing campaigns across multiple digital platforms. This role goes beyond social media and focuses on performance marketing, SEO/SEM, email automation, website management, analytics, and paid media to drive measurable results and growth

Strategy & Planning:

• Develop and execute digital marketing strategies across Google Ads, SEO, email, website and

mobile channels.

• Analyse market trends and competitor activities to inform campaigns.
• Performance Marketing:
• Manage Google Ads, Display, YouTube, and Search campaigns with strong focus on ROI.
• Collaborate with media buying agencies or manage platforms directly to optimize CPC, CPA,

ROAS.

SEO & SEM:

• Conduct keyword research, manage on-page and off-page SEO, monitor Google Search Console and

ranking tools.

• Coordinate with content writers to optimize web pages and blog content.

Website & CRO:

• Oversee website structure, UX, and performance (speed, mobile responsiveness).
• Use A/B testing and Google Optimize/Hotjar for conversion rate optimization.

Email & Automation:

• Design and execute email marketing campaigns via Mailchimp, HubSpot or similar platforms.
• Create automated customer journeys and drip campaigns.

Analytics & Reporting:

• Track performance using Google Analytics GA4, Google Tag Manager, Data Studio, and other BI

tools.

• Prepare weekly and monthly reports with actionable insights for leadership.