In-depth knowledge of Google Analytics and heat maps.
Continually evaluate and improve the effectiveness of user experience on the website
Designing, directing, and monitoring solutions to acquire and retain users.
Experience with DoubleClick for Publishers (DFP) and Google Ad Exchange.
Track, report and analyze performing line items (ads) and present relevant data weekly and monthly.
Google AdWords in-depth experience, search, display and re-marketing.
Support SEO efforts by helping to implement SEO best practices while tracking, optimizing and increasing desired organic traffic.
Manage SEM campaigns based on critical KPI's such as CTR, CPC, and specific ROI metrics.
Social Media account management (Facebook, Instagram, linked in, Twitter, YouTube.)
Social Media Marketing (Facebook Ads, LinkedIn Ads, Twitter Ads).
Strong analytical skills.
Strong proficiency in Excel
Knowledge of HTML, Design & Development tools is a plus.
BS/BA university degree required.
Search Engine Marketing and/or: 2 years (Required)
Industry Type :
IT - Software Services
Functional Area :
Marketing / Brand Management / Marketing Research / Digital Marketing