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DIRECT CHANNEL MARKETING SPECIALIST

Shell

1 - 2 years Cairo - Egypt

Any Nationality


, Posted on May 17, 2018 1 Opening

Job Description

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The Direct Channel Marketing Specialist plays a pivotal role in developing strong partnerships with our key customers solidifying our relationship through CVPs that drive long term loyalty and raise the barrier against competitor offers. CVPs are sector driven and based on customer challenges. The DCMS s role cuts across B2B and B2C sectors including automotive, construction, fleet, steel, cement and others. The DCMS is responsible for developing growth strategies across each sector that drive both business objectives and brand health as well as value for our customers. In addition, this role offers development opportunity into brand management where the DCMS will act as the custodian of the B2B Masterbrand Together Anything is Possible, and will develop the platform across relevant channels and realizing it across all sectors. In addition, the DCMS will support sales with prospecting, investment modeling and B2B distributor management.
Accountabilities
• Direct B2B sales performance
• Direct B2C sales performance
• Helix and Rimula Brand metrics
• Post Investment Reviews and performance
• Generated PR value
• Motorist app, Shell.com engagement rates
Dimensions
• Ensure strong ROI on BDF investments with Automotive OEMs
• Manage a dedicated OEM SP&A budget
• Manage B2B SP&A
• Drive incremental premium growth in the direct channel
• Drive growth in B2B
• One direct report
Skills & Requirements
• People skills
• Commercial mindset
• Strong agency management experience
• Strong delivery of executions
• Customer first mentality with the ability to create new value across different sectors
• Curiosity about how different businesses operate
• Business development skills
• Develops new partnerships with relevant companies and organisations
• Cross-industry experience, FMCG communications is a plus
• Challenges the norms, bringing an innovating mindset
• Experience in working in diverse and multi-cultural environments, working independently and virtually, with stakeholders from various functions and levels
• Collaborate effectively with multiple stakeholders in the organisation
• Energetic, self-initiator, with ability to balance effectively between priorities
• Proactive and ideally ahead of the market ability to grasp potential opportunities
• Demonstrated evidence of Enterprise First and marketing excellence behaviors


Industry Type : Oil & Gas / Petroleum
Functional Area : Sales / Business Development

Keywords

Brand management FMCG Automotive Contract management Project delivery Integrated marketing communication Strategic marketing planning Distribution management Marketing management Customer experience

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Shell


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