Do you see yourself as a Director of Sales & Marketing? What's your passion? Whether you're into triathlon, exploring new restaurants or dancing the tango, at IHG we're interested in you. We love people who apply the same amount of passion and precision to their jobs as they do to their hobbies. Imagine working for a company that gives you Room to be yourself. Our commitment to our people is to deliver room to have a great start, to learn and grow, to perform, to be recognized and rewarded, to be involved and to take the initiative and lead. At the moment we're looking for Director of Sales & Marketing to join our energetic, enthusiastic and passionate team at Crowne Plaza Al Khobar.
Your day to day
Oversees and directs all aspects of the Sales and Marketing activities. Responsibilities include overseeing the planning and development of promotional strategies and marketing plans; oversee and assist with the development and implementation of the sales and marketing plan; management of the sales and marketing team and reporting on effectiveness of the plan. Responsibilities also require direct and routine interaction with Regional Sales and Marketing office.
Essential Duties and Responsibilities
Produce the Annual Revenue Plan, Marketing Budgets and Forecasts
Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved
Provides a professional, advisory support service to the General Manager
Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
Create and implement special programs to achieve greater profitability through:
Increasing average rate
Increasing overall occupancy
Increasing business volume during off-peak periods
Increasing local Food & Beverage and Banquet Sales
Enhance the image of the hotel in the local community
Participate as an active member of the community through associations, memberships and other trade organizations
Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met
Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards
Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community
Investigate potential markets by:
Reviewing Sales Department and Front Office correspondence files
Analyzing guest history and registration card files
Studying guest questionnaires
Reviewing government statistics on visitors to the city
Analyzing competition's sales/promotion efforts
Studying various reference and industry publications for sales leads
Recommend to General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency
Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets
Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media
Manage the development of new products and services
Oversee the development of new marketing strategies
Conduct market research
Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives
Works with Human Resources on manpower planning and management needs
Works with Director of Finance in the preparation and management of the Department's budget
What we need from you
Bachelor's degree in Sales, Marketing or related field.
4 years of relevant experience or similar supervisory role, or an equivalent combination of education and work-related experience.
Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.
Problem solving, reasoning, motivating, organizational and training abilities.
Proficient in the use of Microsoft Office
Excellent English and Arabic Communication and writing skills.