As the Director of Sales & Marketing , you will develop and set sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.
DUTIES & RESPONSIBILITIES
Achieve budgeted revenues and personal/team sales goals and maximise profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans.
Create and implement sales plans that drive measureable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.
Review monthly reports and sales forecasts to analyse current/potential market and sales trends, direct activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.
Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel. PEOPLE
Direct day-to-day sales activities, plan and assign work, and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognise good performance.
Educate, train and motivate sales and marketing teams to achieve hotel revenue goals. Ensure staff has the information, market data, tools and equipment to successfully carry out job duties.
Develop and maintain relationships with key clients and outside contacts (example: guests, airliners, wholesalers, travel agencies, ad agencies, local community groups) in order to produce group and/or convention business, to include room sales, food and beverage sales, and catering/banquet services. RESPONSIBLE BUSINESS
Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate departments on solutions.
Develop awareness and reputation of the hotel and the brand in the local community, may serve as the hotel representative for media related inquiries
Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high profile exposure for the hotel.
Effectively communicate and market aspects of the hotel that are sustainable or "green" and use information to gain new business opportunities
Work with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identity. ACCOUNTABILITY
This is the top sales and marketing job in a large, full-service, luxury, resort, or major flagship hotel. Hotel may have multiple sites and facilities, high-volume catering and/or convention facilities, and a large number of VIP and special service guests. May manage a large number of professional level and administrative sales, catering, and/or convention employees.
Bachelor's degree / higher education qualification / equivalent in marketing or related field, and two to four years of experience in a hospitality or hotel sales and marketing setting, or an equivalent combination of education and work experience. Must speak local language. Other languages preferred.
So what's your passion? Please get in touch and tell us how you could bring your individual skills to IHG. To find out more about us or any other jobs with IHG please look at careers.ihg.com
We are an equal opportunities employer.
Industry Type :
Hotels / Hospitality
Functional Area :
Sales / Business Development