E-Commerce Specialist Position

Loyal To Cumbria

Key Responsibilities

• Oversee the day-to-day management of the e-commerce platform, ensuring product listings, categories, and promotional pages are up-to-date and optimized for conversions.
• Ensure product descriptions, pricing, images, and specifications are accurate and compelling to maximize customer engagement and sales.
• Regularly audit the e-commerce site for functionality, usability, and performance issues, ensuring a seamless customer experience across all devices.

Sales & Performance Analysis

• Analyze e-commerce performance data to track key metrics such as conversion rates, average order value, cart abandonment, and customer retention.
• Monitor sales performance across different product categories and campaigns, identifying trends and areas for improvement.
• Work closely with the digital marketing team to develop strategies that optimize traffic, sales, and product visibility.

Product and Content Strategy

• Collaborate with product and content teams to create promotional campaigns, including sales, discounts, and special offers, to drive traffic and increase conversions.
• Manage and optimize content for product pages, landing pages, and blogs, ensuring that SEO best practices are followed for improved organic visibility.
• Support the development of product launches and seasonal campaigns, aligning product offerings with market trends and customer demand.

Customer Experience & Engagement

• Improve the customer journey on the e-commerce site by streamlining the purchase process, improving product discovery, and enhancing site navigation.
• Collaborate with the customer service team to address issues related to product listings, shipping, returns, and customer feedback, ensuring a high level of customer satisfaction.
• Utilize customer feedback and website analytics to propose website improvements and optimize the user experience.

Digital Marketing & Traffic Generation

• Work with the digital marketing team to execute paid search, email marketing, and social media campaigns designed to drive traffic to the online store.
• Optimize product pages and categories for SEO, ensuring that all products are easy to find on search engines.
• Track and report on the performance of paid digital marketing campaigns, including Google Ads, Facebook Ads, and retargeting efforts, to maximize ROI.

Inventory & Order Management

• Coordinate with inventory management and fulfillment teams to ensure product availability and timely order processing.
• Monitor stock levels, identify products at risk of going out of stock, and manage backorders.
• Ensure that product availability and pricing are accurately reflected on the e-commerce platform in real time.

A/B Testing & Optimization

• Conduct A/B testing on product pages, checkout flow, and site features to identify opportunities for improving conversion rates.
• Collaborate with the web development team to implement changes and optimizations based on test results and customer behavior.
• Continuously monitor website performance and implement best practices for improving site speed, mobile responsiveness, and user experience.

Market Research & Competitive Analysis

• Conduct competitive research to stay up to date with market trends, pricing strategies, and industry innovations.
• Analyze competitor websites, promotional strategies, and product offerings to ensure the company s e-commerce site remains competitive.
• Provide recommendations for new product categories or features based on market demand and consumer preferences.