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E-Commerce Supervisor

Sofitel Dubai Jumeirah Beach

3 - 5 years Dubai - United Arab Emirates

Any Nationality


, Posted on May 10, 2018 1 Opening

Job Description

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Key tasks
Acquisition and Digital Marketing
Increase of qualified website traffic to hotel s web sites in particular hotel micro-site.
Display Advertising Campaigns
Google analytics for the local website, display ads and network ads
To be familiar with Adwords
Search engines' optimisation / marketing activities
Online advertising (PPC,CPC and more)
Establish and manage strategic alliances with online travel agencies and influencers.
Ensure all the OTA s adhere with brand standards (Images, content, etc.)
Manage various e-tools. For example: websites' system Content Management System), Social Media Management Platform, etc.
Generate monthly digital marketing performance report of both paid/organic
E-Communication
Sending email Marketing to hotel s database
Ensure consistency of message and offers that are revenue generating and meeting objectives
Proactively increase email database records from different departments
Using in-depth analysis of email marketing results to increase ROI
Social Media
Marketing on all Social Media channels respecting brand guidelines
Improve fans and followers engagement
Promptly reply to guest comments and resolve all the issues to improve guest loyalty
Online Distribution
Manage the entire partner Online Travel Agencies (OTAs) and brand website to maximize revenue
Work with regional team to participate in promotions on direct channels
Maintain close relations with Market Managers of all OTAs to gather useful insights
Update content on OTAs to enhance shopping experience for potential guests
Implement tactical campaigns to ensure continued business in need period
Discover potential OTAs to be added to portfolio and optimize the existing ones


Industry Type : Hotels / Hospitality
Functional Area : Marketing / Brand Management / Marketing Research / Digital Marketing

Keywords

Digital marketing Social media marketing PPC Email marketing Google Analytics Strategic alliances Display advertising Tools Content management system Online advertising

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Sofitel Dubai Jumeirah Beach

We are much more than a world leader. We are 240,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,100 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making “Feel Welcome” resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels' 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.

Our Brands include:

-Raffles
-Fairmont
-Sofitel
-MGallery
-Grand Mercure
-Pullman
-Swissôtel
-Novotel
-Suite Novotel
-Mercure
-Thalassa sea & spa
-Adagio
-ibis
-ibis Styles
-ibis budget
-HotelF1
More..
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