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E-KEY ACCOUNT MANAGER

Loreal

2 - 3 years Dubai - United Arab Emirates

Any Nationality


, Posted on May 15, 2018 1 Opening

Job Description

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Oversee the brand s online sales and development of an excellent user experience and customer journey on the web.
- Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective.
- Drives relationship with partners (as outlined above) to ensure synergies between the brand s own digital activities and those of the retailers.
- Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase.
- Works closely with marketing to define the consumer experience and e-merchandising.
- Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, and profit optimization).
- Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across geographies.
- Ensures that the brand presence and journey online is consistent with overall brand standards and strategy.
- Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site
- Scale direct to consumer online sales (only applicable for e-commerce leaders of specific divisions/brands).
KJA:
- Achieve turnover target between 600k$ to 900k$
- Set up a JBP with: Souq, Noon, Sivvi, Boutiquat, Namshi
- Get the right counterparts for our investments
- Have all assortments updated
- Ensure best in class store experience
- Integrate all playbook learnings to our business
IBO:
- Build a partner relationship with the key players
- Gain in commercial agility: shadow well strong commercial profiles
- Balance well between when to negotiate and when to give in
PMO:
- Lead a cross functional team (mkt, supply, finance) that makes ecommerce the priority


Industry Type : Perfumery / Toiletries / Personal Care / Cosmetics
Functional Area : Sales / Business Development

Keywords

CRM Online sales Merchandising Digital marketing Customer acquisition Tracking Continuous improvement Customer experience PMO Lead Setup

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Loreal

L'Oréal S.A. is a French cosmetics company headquartered in Clichy, Hauts-de-Seine[3] with a registered office in Paris.[4] It is the world's largest cosmetics company and has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfume a nd hair care; the company is active in dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United States.[5] The company is a component of Euro Stoxx 50 stock market index.[6]
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