EEMEA Marketing Manager -TMTT
Edwards Lifesciences
Posted on 27 Feb
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Strategic & Market Development
- Develop and execute annual regional marketing plans aligned with global strategy and local market maturity
- Adapt global strategies to capture opportunities and address access, reimbursement, and adoption barriers
- Drive market and therapy development initiatives in emerging and early adoption countries (education, awareness, care pathway development, stakeholder engagement)
- Analyze market, clinical, and competitive data to prioritize countries and guide portfolio and investment decisionsbr>
- Lead major product launches from pre launch readiness to full commercialization
- Develop comprehensive launch strategies, messaging, and tactical plans as part of the regional portfolio marketing approach, adapted to local regulatory, clinical, and commercial realities.
- Ensure Salesforce readiness (value messaging, competitive positioning, launch tools)
- Develop the regional clinical and value narrative supporting product adoption in complex healthcare systems. br>
- Build and maintain strong relationships with Key Opinion Leaders (KOLs) to inform portfolio marketing launch strategy, clinical positioning, and market insights.
- Collaborate closely with clinicians, hospital administrators, and other stakeholders to understand adoption drivers and barriers.
- Partner with regional sales, clinical specialists, governmental affairs, health economics, and training teams to ensure aligned portfolio marketing execution.
- Tailor regional portfolio marketing materials, programs, and campaigns supporting product launches and ongoing commercialization.
- Drive portfolio marketing collateral and, when appropriate, patient materials through all required legal, regulatory, and compliance approval processes.
- Lead major projects related to Congress Management, ensuring strong regional presence and alignment with portfolio marketing strategic priorities.
- Manage regional portfolio marketing budgets related to product lines, campaigns, and projects.
- Lead and coordinate complex cross-functional projects in a fast-paced, matrix environment.
- Monitor performance and adjust portfolio marketing plans dynamically based on market feedback and results.
- Understand the basics of P&L management.
- Work in close collaboration and alignment with the Professional Education team to ensure effective and safe use of Edwards products.
Desired Candidate Profile
- Bachelor s degree with 8+ years of relevant experience in portfolio marketing, sales, or the healthcare industry; OR
- Master s degree (or equivalent) with 6+ years of related experience
- Experience in medical devices, cardiovascular therapies, or complex hospital environments
- Strong start-up and entrepreneurial mindset, with ability to operate in ambiguous, evolving, and resource-constrained environments
- Proven experience in market development and portfolio marketing, particularly in emerging and heterogeneous regions
- Demonstrated ability to translate and adapt global portfolio marketing strategies into effective local and regional execution plans
- Excellent project management skills with ability to manage multiple priorities simultaneously
- Deep understanding of portfolio marketing principles, product lifecycle management, and launch excellence
- Ability to forecast product performance and assess market share, pricing, ASPs, and competitive dynamics
- Strong experience in market research design and execution, including Voice of Customer initiatives supporting portfolio marketing decision making
- Solid clinical understanding of cardiovascular disease areas and hospital purchasing processes
- Excellent written and verbal communication skills with strong influencing and negotiation capabilities
- Ability to work effectively across cultures, countries, and organizational levels
- Proven ability to collaborate with cross-functional teams and regional leadership
- Fluent English, Arabic, and French
- Ability to travel extensively across EEMEA (up to 60%)
- Proven ability to work effectively under pressure
Company Industry
- Medical
- Healthcare
- Diagnostics
- Medical Devices
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- EEMEA Marketing Manager -TMTT
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