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English Content Writer


Posted on August 9, 2018

1 - 3 years Giza - Egypt

Any Nationality

Opening 01

Job Description

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Include but are not limited to the following:
• Analyze and interpret marketing s business goals, and Mintrics.com s engagement goals to define customer-centric content strategy for site architecture and customer journeys
• Translate industry- and persona-specific needs into new organizational structures and interactive content flows
• Conduct content audits, and develop content plans for web, microsites, tours, forms
• Assume the role of brand storyteller blending positioning, messaging, and stats into clear, tangible narratives and engagement schemes
• Write short-form copy that delivers on digital usability, persuasion, brand, and customer delight requirements, ensuring messaging consistency and alignment to journey stages
• Craft smart, engaging copy that reveals industry and personal benefits in what otherwise are dense, technical, and marketing content dumps
• Vet content for accuracy and optimize for digital engagement and lead generation
• Make content decisions based on comprehensive metrics and analysis
Build messaging guidelines, advocating for clarity, brevity, and meaning
10 Produce articles, e-books and whitepapers on a regular basis.

Hotels / Hospitality

Journalism / Content Writing / Editing / Correspondent

Desired Candidate Profile

1-3 years experience
• Superb English writing skills and ability to write long articles as well as creating engaging content on social media.
• Mastery of digital content best practices and experience with organic driven engines
• Mastery of SEO best practices
• Experience working in agile design and development processes and conversion flows
• Proven record of conceptualizing and translating complex requirements into simple and delightful digital content experiences


Social media digital content Content strategy Agile Lead generation SEO writing Conceptualization Architecture Translation Auditing


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