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English Content Writer

ThePlanet

Posted on August 9, 2018

1 - 3 years Giza - Egypt

Any Nationality

Opening 01

Job Description

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Include but are not limited to the following:
• Analyze and interpret marketing s business goals, and Mintrics.com s engagement goals to define customer-centric content strategy for site architecture and customer journeys
• Translate industry- and persona-specific needs into new organizational structures and interactive content flows
• Conduct content audits, and develop content plans for web, microsites, tours, forms
• Assume the role of brand storyteller blending positioning, messaging, and stats into clear, tangible narratives and engagement schemes
• Write short-form copy that delivers on digital usability, persuasion, brand, and customer delight requirements, ensuring messaging consistency and alignment to journey stages
• Craft smart, engaging copy that reveals industry and personal benefits in what otherwise are dense, technical, and marketing content dumps
• Vet content for accuracy and optimize for digital engagement and lead generation
• Make content decisions based on comprehensive metrics and analysis
Build messaging guidelines, advocating for clarity, brevity, and meaning
10 Produce articles, e-books and whitepapers on a regular basis.


Hotels / Hospitality

Journalism / Content Writing / Editing / Correspondent

Desired Candidate Profile

1-3 years experience
• Superb English writing skills and ability to write long articles as well as creating engaging content on social media.
• Mastery of digital content best practices and experience with organic driven engines
• Mastery of SEO best practices
• Experience working in agile design and development processes and conversion flows
• Proven record of conceptualizing and translating complex requirements into simple and delightful digital content experiences

Keywords

Social media digital content Content strategy Agile Lead generation SEO writing Conceptualization Architecture Translation Auditing

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ThePlanet


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