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English Copywriter

Client of Manpower Professional

Posted on July 19, 2019

3 - 4 years Saudi Arabia - Saudi Arabia

Other(Other). Any Nationality

Opening 01

Job Description

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Our client is now recruiting for an English Copywriter
POSITION BACKGROUND:
Write advertising copy for use by publication or broadcast media to promote sale of goods and services
REPORTING STRUCTURE AND HIERARCHY:
Reporting directly to Client Servicing Department
BUSINESS RELATIONSHIPS:
Dealing with Client Servicing and Creative Department
Person Specification:
The Copywriter must be a diverse individual who brings with him/her a multicultural background and knowledge of local language dialects that can be utilized to convey advertising messages. He/She should have a strong passion for reading and be articulate
KEY RESPONSIBILITIES:
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Present drafts and ideas to clients.
Vary language and tone of messages based on product and medium.
Consult with client services, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
Edit or rewrite existing copy as necessary, and submit copy for approval by client.
Develop advertising campaigns for a wide range of clients, working with an agency's creative director and art director to determine the best way to present advertising information.
Conduct research and interviews to determine which of a product's selling features should be promoted.
SKILLS, and KNOWLEDGE REQUIRED
SKILLS:
Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.
Present drafts and ideas to clients.
Vary language, tone and dialect of messages based on product and medium.
Consult with AM team to obtain information on product or service and discuss
KNOWLEDGE:
Understanding of the overall marketing and media landscape
ABILITIES:
Extremely organized and highly motivated
Strong research capability
Must be able to quickly understand the client, their products and their industry
Ability to effectively communicate daily account performance by producing all necessary reports in an effective, timely and tailored manner
Ability to analyze market research reports and prepare results style and length of advertising copy.
Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Conduct research and interviews to determine which of a product's selling features should be promoted.
CAREER PROGRESSION
With 3-4 years of experience the copywriter can look to becoming a senior copywriter as long as he/she has managed copywriting work for all major agency accounts


Journalism / Content Writing / Editing / Correspondent

Desired Candidate Profile


Keywords

English Copywriter

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Client of Manpower Professional




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