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Enterprise Product Marketer


Posted on June 12, 2018

3 - 4 years Cairo - Egypt

Any Graduation. Any Nationality

Opening 01

Job Description

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Enterprise Product marketeer is the role responsible for defining the market positioning within the context of the overall product strategy and it sits right at the intersection of the product planning, sales team, Marcom team and the feedback from customer success & support. The main job is to bring products and new features to market, that includes everything from setting the positioning and messaging, to running product launches, to making sure the sales team understands how to talk about the product and making sure customers understand why & how to use it as the product marketing manager s primary responsibility is to communicate the product s value to the market.
• Responsible for enterprise segment products marketing starting from the idea till post launch activities
• Accountable for product s acquisition, retention & revenue generation plans
• Develop go to market plan for all products per country, sector, and segment
• Identify, monitor, anticipate and analyze industry trends
• Tracking new technologies development and competitors move
• Perform marketing plans, relative budgeting, business cases and pricing plans for enterprise products
• Drive enterprise solutions from products portfolio targeting different segments
• Planning, coordinating and executing demand generation campaigns through different channels
• Responsible to be fully aware of competitor s products, services and pricing activities
• Responsible to identify market needs based on segmentation and introduce tailored offers accordingly
• Requesting market researches to identify customer needs to test developed concepts
• Coordinates with marcom, technology, finance and legal in all projects
• Preparing and maintaining related reports and records
• Develop marketing briefs for products and solutions positioning to the marcom team to deliver appropriate communication messages
• Participate in customer visits with corporate account managers during the negotiating and closing phases of strategic deals

Telecom / ISP


Product Marketing Product Planning Budgeting Revenue Generation Product Strategy Market Planning Manager Technology Corporate Monitoring Testing


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