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Job Description
Roles & Responsibilities
Role Purpose
The Experience Producer is responsible for the full planning and delivery of guest facing experiences at Liwa Village: stage shows, activations, adventure & family zones. You ll ensure programming aligns with strategy & audience, and is culturally resonant, safe, smooth, and on brand. Being a visible leader on site throughout the festival (build, rehearsals, live days, de rig) is crucial. This role suits a high energy, positive team player who supports others and leads by example.
Key Responsibilities
- Lead the development & finalization of the entertainment & experience program ensuring balance across engagement zones.
- Act as the primary POC for vendors/suppliers tied to programming & entertainment.
- Work closely with creative partners & technical teams to ensure readiness & quality.
- Create & maintain a master programming sheet tracking all activities, timings, and stakeholders.
- Secure partnerships & branded activations that boost content & brand value.
- Propose revenue generating ideas: premium activations, new experience formats, content partnerships.
- Be on site throughout the festival to oversee programming delivery across all zones.
- Troubleshoot live issues with operations, security, technical teams.
- Oversee integration of partner activations / branded experiences.
- Collaborate with Operations, Health & Safety, Security teams to align program with crowd flow, site safety & visitor journey.
- Participate in daily briefings; report on zone readiness & programming status.
- Ensure compliance with permits, capacity, safety protocols.
- Oversee audience engagement & manage crowd flow in entertainment & activation zones.
- Support wayfinding, signage, guest communication between zones.
- Supervise daily reporting on program delivery & audience engagement.
- Produce a post event evaluation report: successes, challenges, recommendations.
Required Skills & Experience
- 7 10 years in festival production / live entertainment / large scale event programming.
- Strong creative curation + technical / live show operations background.
- Able to read & cross check tech riders; ensure artist requirements are met.
- Skilled in vendor & partner liaison; working with production crews.
- Experience in operations, safety & security in live audience settings.
- Proven record of developing partnership & revenue driven experiences.
- Exceptionally organized; strong multitasking under pressure.
- Deep cultural awareness of the UAE / GCC event landscape.
- Fluent in Arabic (mandatory).
Desired Candidate Profile
7 10 years in festival production / live entertainment / large scale event programming.
Strong creative curation + technical / live show operations background.
Able to read & cross check tech riders; ensure artist requirements are met.
Skilled in vendor & partner liaison; working with production crews.
Experience in operations, safety & security in live audience settings.
Proven record of developing partnership & revenue driven experiences.
Exceptionally organized; strong multitasking under pressure.
Deep cultural awareness of the UAE / GCC event landscape.
Fluent in Arabic (mandatory).
Company Industry
Department / Functional Area
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