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General Manager (FMCG)

Confidential Company

Posted on April 9, 2019

8 - 15 years Dubai - United Arab Emirates

MBA/PG Diploma in Business Mgmt, Bachelor of Business Administration(Management). Any Arabic National

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Job Description

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Job Objective:

This position will be responsible for driving sales activity via driving the 4 P’s and focusing on new products and product availability, price activity; visibility and planning to implement promotional activities. With the use of customers’ portfolio, he will expand into the new international /local markets by winning new leads, achieving sales targets and managing the overall budget for the food service, HORECA and Super market channels.

• Identifying, appointing and developing competent distributors for achieving business volumes consistently and profitably. Supporting them to enhance distribution efficiency by working closely with them to execute the strategies as to achieve the desired targets for the territory.
• Identifying and developing new streams for long term revenue growth & managing overhead costs and model mix to increase profitability. Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.
• Overseeing sales operations for achieving increased growth & profitability. Utilizing the public information and personal network to develop marketing intelligence for achieving long term business objectives.
• Evolving strategies & activities to achieve desired business objectives & implement strategies for consistent business results. Ensuring cost effective logistics operations across the distribution channel and monitoring availability of requisite goods at the various sales outlets/ channels.
• Supporting the distributors in managing retail outlets for maximum product coverage and monitoring effective merchandising for product promotion activities. Interacting with clients and assisting them for enhancing brand loyalty along with developing other strategies for customer retention.
• Leading, & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets. Spearheading and motivating the team members including training programs to accomplish the desired goals set.

FMCG / Foods / Beverages

Top Management / Senior Management

Desired Candidate Profile


Candidate should under the age of 45

Required Skill Set :(In case of IT requirements)
• Distribution Management
• New Product development
• Profit Centre Management
• Channel Management & Distribution
• Retail Operations
• Team Management
• Sales Operations


General Manager FMCG Sales manager Distribution Management Retail Operations Retail

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