Daily management of the company s Paid Search, Display and PPC marketing programs.
Maintain a PPC keyword bidding strategy and tracking/optimization plan.
Perform keyword research to optimize existing content and uncover new opportunities.
Write and test ad copy for AdWords, Bing, Facebook and all other digital marketing campaigns.
Monitor monthly ad spend, copy and display ads for all digital marketing campaigns.
Monitor search engine analytics programs and platforms (Google Analytics, SEMRush, etc.) for purposes of diagnostic reporting.
Execute strategies for content development in coordination with SEO goals general and keyword specific.
Develop a content marketing calendar based on objectives and sales goals.
Monitor and evaluate search results and search performance across the major search channels.
Help to create effective marketing content for use on website, blog, microsites, and mobile platforms and for the support of social media programs.
Implement referral partners and link building campaigns in coordination with SEO goals.
Keep pace with SEO, search engine, and internet marketing industry trends and developments.
Test and implement various search engine marketing techniques, website layouts, content and paid search strategy for SEO/SEM optimization.
Regular communication with team and reporting to management on project development, timelines, potential areas of improvement and results.
Write complete Marketing plans for businesses and reporting.
Required Qualifications & Skills:
2 to 5 years of experience in Search Engine Marketing and/or Search Engine Optimization (SEO).
Google AdWords Certified
Blog or article writing experience examples required.
Experience using Sitecore CMS, Google Analytics, Facebook Ad Manage, SEMrush, Hootsuite and Google Tag Manager preferred.
Excellent analytical, organizational, project management and time management skills.
General knowledge of HTML, CSS and other commonly used website administration tools.
Proficiency in MS Excel, PowerPoint, and Word.
BS/BA university degree required.
Search Engine Marketing and/or: 2 years (Required)