Head of Digital Marketing

ToYou

As Head of Digital Marketing, you will own ToYou s overall digital media strategy, spanning both performance marketing (user acquisition, retargeting, app marketing) and brand media planning (awareness, consideration, and top-of-mind presence). You will lead paid campaigns across multiple platforms to drive growth at every stage of the funnel and partner cross-functionally to bring integrated marketing campaigns to life.

This role requires deep expertise in ecommerce performance marketing, along with a strong understanding of brand communication and media mix planning.

Key Responsibilities

• Develop and lead a holistic digital marketing strategy that balances performance and brand media investment across the full funnel.
• Own the media plan across paid search, paid social, display, programmatic, video, and app campaigns, optimizing for CAC, ROI, LTV, and upper-funnel brand KPIs (e.g., awareness, consideration, preference).
• Collaborate with Brand, Creative, and Growth teams to launch integrated campaigns that align messaging, audience targeting, and funnel objectives.
• Manage performance campaigns on Google, Meta, TikTok, Snapchat, YouTube, Apple Search Ads, and other key platforms.
• Run A/B testing and creative optimization to improve efficiency and relevance across channels.
• Lead the in-house digital marketing team to ensure best-in-class execution and innovation.
• Partner with Analytics and Product teams to build a data-driven media measurement framework, incorporating media mix modeling, attribution, and incrementality testing.

Requirements

• 8+ years of experience in digital marketing, with proven expertise in performance acquisition and brand media planning, preferably for an e-commerce or app-based platform.
• Experience managing large paid media budgets with a track record of delivering measurable business results across awareness and acquisition objectives.
• Strong knowledge of ad platforms (Google Ads, Meta, TikTok, Snapchat, YouTube), app analytics (Appsflyer, Adjust), and measurement tools (GA4, Mixpanel).
• Deep understanding of Saudi Arabia s digital media landscape and user behavior.
• Strong leadership and team management experience; excellent communication and stakeholder management skills.