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HO_Assistant Brand Manager

Nestle

3 - 4 years United Arab Emirates - United Arab Emirates

Bachelor of Arts, Bachelor of Hotel Management(Hotel Management), Bachelor of Business Administration(Management). Any Nationality


, Posted on May 10, 2018 1 Opening

Job Description

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Main Purpose of the Job
To support brand / category planning process in Nestl Professional (NP) within Integrated Commercial Planning process through effective coordination with Sales & Category Management and leveraging on local consumer and customer insight, communication and support the execution of category activity calendar.
Major Responsibilities
Understand, analyze and leverage company, channel, consumer and customer data effectively.
Exploit market research such as market and channel analysis, concept test and product preference test
Generate and develop inspiring consumer / customer insight
Develop brand / category plans within Integrated Commercial Planning Process (ICPP)
Continuous (Product Fixed Marketing Expenses) PFME control and management, Pre and post evaluation of launches and activities as per the guidelines
Share the Brand Communication Framework and activation tool kits with the sales team to ensure uniform implementation
Responsible for packaging and label upgrade, complying with local Regulatory Affairs and global brand guidelines
Comply with Nestl s strictest requirements that Nestl marketing and sales personnel will not seek contact with, or give advice to pregnant women, or mothers of infants and young children regarding Infant Formula in their business capacity.
Ensure strict adherence and compliance on all activities undertaken, including those taking place on trade, to the (World Health Organization) WHO International Code of Marketing of Breast-Milk substitutes and Nestle Instructions and local country codes.
Requirements
BA in Business Administration, Hospitality / Marketing / Business
3 years experience in either Marketing or Sales preferably in the food sector
Knowledge of the Out-of-Home channels (B2B, HORECA etc..)
Bilingual English & Arabic
We thank all applicants for their interest; however only those individuals selected for an interview will be contacted.


Industry Type : FMCG / Foods / Beverages
Functional Area : Marketing / Brand Management / Marketing Research / Digital Marketing

Keywords

Market research Hospitality Business Analyst Packaging English Business administration Category management Brand communication Regulatory affairs Evaluation

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Nestle

Nestle is one of the leading nutrition, health and wellness companies in the world. It was founded in the year 1866 in Cham, Switzerland when the group established its first European condensed milk factory. Although the headquarters of the company is based in the Swiss town of Vevey, the group has i ts presence in almost every country of the world. In the Middle East, Nestle has its presence in Dubai. In 2015, the company recorded sales worth CHF 88.8 billion.



The company’s mission is to enhance people’s lives, everywhere, every day. Towards this goal, Nestle strives to make its brands tastier and healthier choices that help consumers care for themselves and their families, to earn customers' trust and recommendations. Due to this commitment, the company has been able to create a long-term sustainable value for its consumers and customers, communities, shareholders and employees alike.



The company employs around 335,000 people across the world and is on a constant lookout to add more talented professionals to its existing workforce. It believes that fulfilled employees create satisfied consumers. This has inspired Nestle to create a work environment that offers scope for individual responsibility, tremendous opportunities and autonomy.
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