At PwC, we measure success by our ability to create the value that our clients and our people are looking for. Our reputation lies in building lasting relationships with our clients and a focus on delivering value in all we do. We re a network of firms in 158 countries with more than 236,000 people who are committed to delivering world-class capabilities and quality in assurance, tax and advisory services.
Established in the region for 40 years, PwC Middle East employs over 4,200 people across 12 countries. Complementing our depth of industry expertise and breadth of skills is our sound knowledge of local business environments across the Middle East region. Our tailored solutions help our clients meet the challenges and opportunities of doing business in the Middle East market and beyond.
Line of Service
Internal Firm Services
IFS - Clients & Markets
Job Description & Summary
PwC is the worldwide network of firms constituting the world s largest provider of professional services, operating in over 150 countries from more than 700 offices worldwide. We are a network of firms with more than 180,000 people who are committed to delivering quality in assurance, tax and advisory services.
PwC s clients range from some of the world s largest multinationals to small entrepreneurs. Our services are tailored to meet the specific needs of each client, taking into account their size, location and sector.
Analysis: Regularly analysing and reporting on media coverage is a key part of the job. Ensure that PR activity is measurable including reporting to demonstrate the effectiveness of PR campaigns using media & digital analysis and evaluation
Social Media: Lead social media for PwC ME -- be responsible for all social media presence and communication to enhance the visibility and market perception of PwC ME, in line with the brand identity and the firm s regional PR & Communication and Marketing strategy. Responsible for devising a regional social media strategy for PwC Middle East via the firm s platforms (website, YouTube, LinkedIn, Twitter) as well as identifying, keeping abreast of and adopting when relevant any social media trends that could enhance the firm s profile in the region. Ensures that the firm s social media presence is actively managed and that the appropriate social media opportunities are leveraged. Works jointly with the PR & Communications Leader to create the Social Media strategy and implementation plan. Regularly updates the strategy, as new trends and solutions emerge.
PR & Comms Support: Support the PR Lead in the day-to-day management and content creation of all communication material on behalf of the regional Middle East firm. Liaise with regional media as and when relevant. Responsible for supporting in the planning and coordination of external communication,public relation events and activities. Responsible for providing operational and logistical support in carrying out PR activities aimed at engaging clients, people and the region with the PwC ME brand and creating and maintaining a favorable public image of the firm. Responsible for reporting on share of voice and generating coverage reports to showcase efforts of the comms team regionally.
Regularly analysing and reporting on media coverage is a key part of the job.
Ensure that PR activity is measurable including reporting to demonstrate the effectiveness of PR campaigns using media & digital analysis and evaluation
Develop coverage reports, quarterly coverage and competitor analysis and be capable of presenting findings to senior stakeholders within the firm
Create and maintain a social media editorial calendar and posting schedule
Manage social media campaigns and day- to-day activities
Edit and publish editorial content generated by the PR and Communication and Marketing teams that builds meaningful connections and encourages interest in the brand and its visibility in the region
Seed content into social networks
Develop metrics to measure the results of social media programmes and act on the information
Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Monitor trends on social media
Come up with creative social media campaigns and be responsible for a-z implementation
Support in the planning and logistics of the PR programmes, including drafting press releases, organizing media roundtables, trade shows or seminars to maintain reputation and visibility of the firm
Ensure the company identity and image is maintained in TIER1 & 2 publications
Organise logistics for media roundtables, press conferences and media trainings
Gather, distribute and file all media coverage generated and hold the responsibility for producing coverage reports every time a release or thought leadership is issued
Manage regional firm s presence on social media platforms
Administrate the creation and publishing of relevant, original, high-quality content.
Create a regular publishing schedule.
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Create community outreach opportunities for PwC Middle East Partners and Directors on behalf of the ME region
Work with internal stakeholders to integrate various activities and content for use in social media campaigns and initiatives
Work with internal stakeholders to develop content
Monitor the activities of competition in social media
Engage and attract customers through social media interaction and achieve website traffic by exploiting all aspects of social media marketing
Take ownership for social media training and sharing social media best practice guidelines
Learning & Growth
Responsible for working closely with PR & Comms team on content generation and media relations
Responsible for working with PwC Global Network to ensure consistency and alignment of PwC ME social media standards to global standards
Liaise with the corporate marketing and knowledge teams on global campaigns, knowledge sharing initiatives, and other corporate activities
Manage change and adopt social media into the corporate culture at PwC ME
Act as a key resource and liaison to other functional areas of the business, building cross-functional relationships as needed
Create budgets for analysis and social media activities and raise to the PR & Communications Team Lead for review and approval
Adhere to budget but take the initiative to propose new channels/trends or tools to explore
Desired Candidate Profile
University degree minimum requirement.
Fluency in spoken and written English, Arabic a plus.
This is not a position for a fresh graduate
Experience in the field of Digital intelligence and analysis, PR, communications and social media
Prior work experience in social media marketing as a digital media specialist with demonstrated social networking experience
Experience in the Professional Services Industry in a top tier big 4 firm specifically in PR, Communications or Marketing is an advantage
Knowledge and Skills
Excellent writing and editing (photo/video/text) skills
Excellent communication and presentation skills
Excellent digital and social media skills
Knowledge of social analytics tools
Knowledge of web design and development
Excellent customer orientation skills
Education (if blank, degree and/or field of study not specified)
Degrees/Field of Study required:
Degrees/Field of Study preferred: Bachelor Degree
Certifications (if blank, certifications not specified)
Desired Languages (If blank, desired languages not specified)
Available for Work Visa Sponsorship?
Government Clearance Required?
Job Posting End Date