Jewelry Visual Merchandising

Mouawad Jewellery

Visual Merchandising Strategy & Execution:

• Define, design, and implement a creative visual merchandising strategy that enhances brand storytelling and customer engagement.
• Support in the creative conception, implementation and execution of all VM assets for new launches including but not limited to: promotional sites, pop ups, windows, podiums, event space design , lightboxes, instore screen content in a timely manner algning with marketing calendar
• Create appealing and eye-catching visual displays that guide customers through the store and showcase key collections.
• Develop and produce showcase animation and displays, signages, floor plans, and special promotional setups.
• Ensure displays are regularly updated to align with product launches, marketing campaigns, and seasonal themes.
• Research competitor strategies and provide recommendations for enhancing in-store experiences.
• Have knowledge of print and production build techniques and mindfullness of budget restrictions and leadtime
• Implement VM guidelines inline with brand creative direction
• VM monthly reports and measure impact

Store/Product Display Training & Collaboration:

• Oversee in-store product presentation, ensuring alignment with the brand s luxury aesthetic and customer journey.
• Optimize store zoning and customer flow to create an engaging and seamless luxury shopping experience.
• Oversee the arrangement of VIP areas and private salons for high-net-worth clients and bespoke experiences.
• Train boutique staff with the support of retail on visual standards to optimize store layout for sales impact.
• Monitor and analyze the effectiveness of different visual layouts on customer behavior and sales performance.
• Conduct regular store audits to maintain consistency in brand presentation across all boutique locations.
• Guide and mentor in store VM ambassadors ensuring adherence to luxury display standards.

Packaging Development & Execution:

• Lead the ideation and execution of premium packaging that reflects the brand s luxury positioning.
• Collaborate with suppliers and designers to develop innovative packaging solutions.
• Ensure packaging aligns cost efficiency without compromising on quality.

Budgeting & Supplier Coordination:

• Monitor costs and work within budget for all visual merchandising activities.
• Liaise with suppliers to source materials and elements needed for displays and packaging.
• Ensure high-quality production and timely execution of all visual elements.
• Tracking of budget and invoices, alignment on the allocated budget to avoid overspending

Trend & Data Analysis:

• Conduct research on lifestyle, demographics, and design trends to continuously refine the visual merchandising approach.
• Stay updated on industry trends and innovations to enhance the customer experience.
• Analyze customer behavior and the impact of visual merchandising strategies on sales, making data-driven recommendations.
• Competitor analysis

Qualifications & Skills:

• Ability to work collaboratively with cross-functional teams, including marketing, retail, merchandise and suppliers.
• Proven experience in visual merchandising, preferably in the luxury or jewelry industry.
• Strong creative and design sensibility with an eye for detail.
• Excellent project management and organizational skills and effective communication
• Strong analytical skills to measure the effectiveness of visual merchandising strategies.