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Social Media Specialist

Epic Recruitment Services

3 - 8 years $1,001 - $2,000 Abu Dhabi - United Arab Emirates

Any Graduation. Any Nationality

, Posted on April 12, 2018 1 Opening

Job Description

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The Social Media Specialist is responsible for the growth of the social media presence of a group of companies in the vehicle industry, in alignment with business strategies and direction.
• Establish brand awareness across paid, owned, and earned social media
• Define social media guidelines such as language, tone, and third party filters and ensure that they remain consistent with core messaging objectives
• Compile digital databank (photos and videos) to be released periodically on digitally driven channels (such as YouTube, Instagram, Flickr)
• Set up and optimize company pages within each platform to increase the visibility of company’s brand
• Produce social media content (text, images, video), posting in Arabic and English
• Ensure that all information broadcasted on social media channels complies with the brand image requirements and local culture
• Experiment with new ways/strategies to leverage social media activities
• Identify effective benchmarks for measuring the impact of social media programs
• Analyze, review, and report on the effectiveness of campaigns based on backend measurement tools and analytics
• Moderate comments and feedback posted by third parties on social media channel and engage in conversation with customers
• Flag negative, aggressive or sensitive topics and address them in a timely manner
• Share feedback and insights gained from social media monitoring with management
• Performs other related duties as required by the immediate supervisor

Industry Type : Automotive / Automobile / Auto Accessories
Functional Area : Advertising / Media Planning / PR


Social Media Marketing

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Epic Recruitment Services

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