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Junior Digital Marketing Executive

Meltwater Group

Posted on November 4, 2019

1 - 2 years Dubai - United Arab Emirates

Bachelor of Arts(Journalism), Bachelor of Business Administration(Management). Any Nationality

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Job Description

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The Role

Based in our Dubai office, the Digital Marketing Executive will be responsible for the growth of our
Middle East digital presence and lead generation. You will focus on combining digital activities from
the marketing mix in order to execute on lead generation campaigns (Digital, Social Media,
Content, Email Marketing, ABM campaigns etc.), as well as driving brand awareness.
Additionally, you’ll work closely with Sales Directors and our EMEA marketing crew in a cross-
functional nature - collaborating to drive lead generation and client nurturing.
Key Responsibilities

Digital marketing activities (SEA): Managing Google Ads, organic Social media activities as well as creating content and campaigns for paid social Ads (such as LinkedIn, Facebook, Twitter, Google
Display and more) to drive traffic to our Middle East websites (english and arabic).
Create and promote digital content: Create and/or localize content from other regions and promote our digital content on key industry topics across PR, Marketing, Social Media and Digital.
Writing thought-leadership content (eBooks/Infographics etc.) and SEO optimize existing content, inorder to increase visibility and Click-Through-Rates.
Organize and host webinar programs:

 Finding topics that fits the Middle East audience

 Sourcing and closing potential speakers

 Setting up email automation programs
 Promoting it externally

-Client Advocacy and ABM campaigns: Build relationships with our most valued clients in the Middle East by driving and creating Client Advocacy Programs (case studies, blog interviews, video testimonials) in Arabic and English.

Work with Account Based Marketing Campaigns by creating value-building and personalized content and promotion.

-Others: Working with Demand Generation and Lead Management in cooperation with the local sales team. You will work towards monthly, quarterly and annual goals with the Inbound Marketing Director.
On-going training, coaching and guidance on the above responsibilities will be provided according to the candidate's skills. Responsibilities can evolve based on strengths and personal/career development of the candidate.
 Skills & Requirements
The Person:

The candidate will be an enthusiastic and hardworking graduate or young professional, excited about starting a career in Digital Marketing and joining our fast paced team in EMEA. You will be an exceptional communicator, have a passion for writing and a genuine interest in the tech industry and growth marketing.

Essential Skills and Qualifications:

Excellent communication skills with attention to details
Solution and goal oriented
Proactive and able to use own initiative

Degree in journalism / Marketing / Business / Public Relations or related disciplines

Knowledge of Marketo or other Marketing Automation programs is a must

Good understanding of SEO/ SEA/Google Analytics/Wordpress is a plus
Photoshop and/or Adobe skills is a plus
A passion for Growth Marketing
Sales experience (or passion for sales) is highly appreciated
Ability to effectively work with tight deadlines and manage projects independently
Strong organizational and people skills with an enthusiastic attitude
Hardworking, dedicated individual with a real sense of fun!
Language: Arabic Native, professional English

IT - Software Services

Desired Candidate Profile



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Meltwater Group

Located in Al Dhafra Region, Abu Dhabi, Nawah Energy Company is the leading nuclear operator, contributing to the UAE’s civil nuclear program. The company was founded in 2016 as a subsidiary of Emirates Nuclear Energy Corporation (ENEC). It is a result of the joint venture between ENEC and Kore a Electric Power Corporation (KEPCO). Nawah Energy Company ensures adherence to the highest international standards of safety, quality and security, while maintaining operational transparency. Nawah plans to generate 5,300 megawatts of low-carbon electricity from 2020, and meet around 1/4th of the total electricity requirements of the UAE, while improving the quality of life.

Nawah Energy Company aims to protect the UAE environment by reducing carbon dioxide emissions by 12 million tons annually. It is a multinational, multicultural and Emirati-led company, which provides a dynamic work environment to top national and international talent and offer them with opportunities to grow. The company looks out for qualified and dedicated professionals with the ability to perform well as per the business requirements. Offering competitive remunerations and a good word environment to cater to the dynamic requirements of the esteemed clients, Nawah Energy Company aims at building a multi-skilled workforce.

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