Keyade: Senior Performance Manager

WPP Media

About Keyade: A Leading WPP Media Brand

Keyade Middle East is a Performance Marketing Consultancy focused on delivering business results for our clients through cutting-edge solutions and a relentless pursuit of excellence. Keyade is part of WPP Media, the world s leading media investment group, shaping the next era of media where advertising works better for people.

Role Summary and Impact
As a Senior Performance Manager, you will drive client success through meticulous account management and strategic digital marketing initiatives. This role demands a results-oriented, data-driven professional with profound knowledge of the digital landscape, how digital fits into the overall client strategy, and strong communication skills to develop relationships with clients.

• Understand the business and competitive landscape and support the development of a vision and strategy across client businesses and markets.

• Consistently communicate with client stakeholders to deliver solutions and strategies that effectively and efficiently build business value. Build relationships based on trust and real partnership.

• Collaborate with team members to ensure strategies are aligned with the team's overall vision and operating model.

• Provide a clear vision for annual achievements and have a clear plan regarding timelines, delivery, and targets.

• Challenge the status quo with the client to provoke development of the client business, actively seeking to implement new and unique ideas on behalf of the client.

• Ensure best-in-class client servicing across your accounts.

• Take accountability for budgets and performance targets, focusing on how to consistently achieve clients' targets.

• Develop specific audience strategies and utilize 1P data to drive growth and personalization, as well as reducing wasted spend.

• Identify best practice digital techniques and tools to support campaigns and optimization.

• Establish and monitor KPIs to assess the success of campaigns and strategies.

• Responsible for driving best-in-class activation across your clients.

• Ensure optimization and reporting are done at the appropriate frequency across your campaigns.

• Ensure campaigns are activated to the best quality according to best practice and excellence documents.

• Develop and deliver a data-driven digital strategy across all client businesses and markets, including identifying new opportunities for growth and planning approaches for social, search, video, etc.

• Take accountability for budgets and performance targets, focusing on how to consistently achieve clients' targets.

• Develop specific audience strategies and utilize 1P data to drive growth and personalization, as well as reducing wasted spend.

• Identify best practice digital techniques and tools to support campaigns and optimization.

• Drive innovation and automation across all accounts.

Skills and Experience

• Minimum of 5 years of experience in performance marketing.

• Google, Amazon, Facebook, Snapchat, TikTok and Twitter ads knowledge is essential for this role.

• Robust experience managing large accounts.

• Strong operational ability.

• Deep knowledge and passion for digital marketing.

• Proven strategic and planning skills.

• Experience working with performance marketing tools such as Google Marketing Platforms, Google Analytics, and CDPs.

• Possess a data and analytics mindset: deep understanding of the digital ecosystem, tracking, tech stack, and measurement.

• An effective communicator who can articulate thoughts in a clear and concise manner to stakeholders.

• Detail-oriented with exceptional critical thinking and problem-solving abilities.