Lifecycle Growth Manager

Client of Mcg Talent

We are seeking a high-agency and data-driven Lifecycle Growth Manager to lead our user lifecycles. You will be responsible for developing and executing an overall lifecycle strategy aimed at creating self reinforcing growth loops, platform adoption, content awareness, revenue and subscriber growth.

This is an org level high impact role sitting within a fast-moving team. You will govern all communications, off-app lifecycle experience and down-stream journeys, driving subscription and engagement goals while collaborating with cross-functional teams: product, creative, data and brand. Key channels of ownership will be email, push-notifications, in-app notifications, whatsapp and more.

Key Responsibilities

• Design, develop, and implement end-to-end lifecycle campaigns that drive subscription conversion, activation, engagement, retention, loyalty and win-backs that cut across channels, primarily email, in-app messaging, and push notifications.
• Lead and own all stages of CRM projects from ideation to execution, including planning, briefing, coordination with stakeholders, setup, and performance tracking.
• Monitor and analyze campaign performance using a variety of tools (e.g., Looker, Amplitude, Spreadsheets) to derive actionable insights.
• Regularly conduct A/B tests and other experiments to optimize key metrics such as open rates, CTR, and conversion rates, churn reactivation, ensuring alignment with company growth objectives.
• Work closely with Brand, Editorial, Creative and Product teams to optimize user onboarding experiences and improve the conversion rate of free users to premium subscribers.
• Collaborate with the Analytics teams to define and refine audience segmentation for targeted campaigns, ensuring the right message reaches the right user at the right time.
• Manage the CRM marketing calendar, planning proactively for upcoming campaigns and ensuring alignment with broader marketing strategies.
• Continuously assess, evaluate, and troubleshoot marketing data, tools, and processes to support the development of scalable and personalized lifecycle programs.

Qualifications

• 5+ years of hands-on experience in Lifecycle Marketing/ Growth Marketing/ Product Marketing / CRM / CLM / Marketing Automation / Customer Engagement.
• Track record of leading successful growth projects driving profitability, engagement, subscription, retention
• Hands-on experience of 3+ years in at least one of the sophisticated CRM tools (Braze, Salesforce marketing cloud, Clevertap, MoEngage, etc.) in a consumer internet org.
• Strong analytical skills with 2+ years of experience in marketing analytics tools e.g. Adobe Analytics (Omniture), Amplitude, etc.
• Excellent project management skills with the ability to handle multiple projects simultaneously and deliver results in a fast-paced agile environment.
• Must have worked in a role that entailed running experiments, A/B tests, multivariate tests, contextual bandits