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Loyalty Program Incharge

Y.K Almoayyed & Sons

Posted on May 12, 2019

5 - 7 years Manama - Bahrain

Other(Other). Any Nationality

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Job Description

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• Create value by evolving and managing new engagement, loyalty and retention programs
• Develop program strategies to optimize sales and customer loyalty resulting in sales growth, improved retention and customer / associate satisfaction.
• Be accountable for customer acquisition, engagement, and retention strategies for the program and overall sales contribution of the loyalty program as part of the overall business.
• Build out the customer life cycle and communication journey to drive enrollments and engagement
• Develop a deep understanding of brand and business goals and apply them to loyalty marketing tactics
• Generate new (and improve existing) marketing campaigns that reinforce our value proposition across the customer life cycle to reduce customer churn, increase loyalty, and improve the customer experience
• Work closely with marketing team to ensure alignment with brand equity and voice across all brands
• Create program KPIs and ongoing reporting to measure program effectiveness and identify opportunities for improvement
• Identify database growth and future potential opportunities of the program
• Collaborate with cross functional business partners (IT, Legal, Marketing, Store Ops, Customer Service, etc.) to facilitate development & delivery of loyalty strategies and marketing activities
• Work with Visual Merchandising to ensure proper signage is in place to support events and communicated to store teams
• Perform periodic and post-campaign KPI analyses and analyze program performance to shape future strategies
• Establish opportunities for program evolution and action upon these opportunities for future success
• Monitor Loyalty program and make recommendations as needed to adjust the program to meet strategic program objectives
• Develop and implement strategies to drive store engagement in acquiring new Loyalty Rewards card applications in order to achieve in store app goal


Keywords

Rewards Program Loyalty Programs Loyalty Program Management

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Y.K Almoayyed & Sons

Y. K. Almoayyed & Sons is a diversified business group, comprising of Y. K. Almoayyed & Sons, Ashrafs, Almoayyed Contracting Group and National Concrete Company.
The group, based in the Kingdom of Bahrain also has operations in UAE.
The key industry sectors and market segments in which we operate include cars, commercial vehicles, heavy vehicles, construction equipment, industrial contracting, air conditioning, lifts, escalators and facility management.
Our retail operations cover consumer appliances, electronics, home and office furnishing, sanitary ware, tools and hardware. Y. K. Almoayyed & Sons is also a high-end retailer and distributor of luxury goods, perfumes, cosmetics, fashion and business equipment.
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Website http://www.almoayyed.com/


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