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Management Associate - Social Media

Gulf Bank

Posted on March 6, 2020

2 - 3 years Al Kuwait - Kuwait

Bachelor of Business Administration(Management). Any Nationality

Opening 01

Job Description

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* Job
Purpose:
To proactively manage
and develop a creative and innovative communication package to deliver the
banks overall business objectives. Also, promoting the banks brand image by
proactively supporting campaigns through visual merchandising and build on
increasing the social media followers.
Job Accountabilities:
Develop effective communication packages
across the line and in conformance with the Bank s overall strategy to ensure
key business deliverables in a timely manner.
Ensure strategic planning, roll-out and
timely delivery of assigned Marketing campaigns from initiation to launch.
Advertising programs:
Plan and execute assigned Marketing
communication campaigns to match Marketing / Consumer Banking and Bank wide
initiatives and brand strategies.
Work in coordination with campaign
owners and AGM Marcoms on allocation of budget and effectively manage budget
versus spend to achieve the desired business impact.
Utilize the Marketing Cycle Planning
calendar to plan workflow and campaign rollouts.
Social Media :
To leverage the use of Social Media as a
powerful communication tool.
Expand the reach and strategically use
social media to directly interact with existing customers whilst attracting new
customers and also understand how customers view Gulf Bank. In addition, better
understand what matters to them.
Visual Merchandising
Manage the overall direction,
coordination and evaluation of retail media / merchandising communication o Al
Danah event coverage
Salary/Red coverage
Other SM campaign coverage
Reports
A management report is developed
regularly to view the updates within the social media events held and feedback given
o Feedback reports (Social Media)
Post even reports.


Banking / Financial Services / Broking

Advertising / Media Planning / PR

Desired Candidate Profile

*
Education & Qualification:
Bachelor s Degree in business management preferably in
Marketing.
Knowledge:
Knowledge of advertising and should have a creative
bent of mind with attention to detail.
Experience:
Relevant experience on client side ideally in a
consumer driven FSI company and / or FMCG; proven track record of successful
brand launches.

Keywords

Management Associate - Social Media

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Gulf Bank


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