Manager Brand Marketing

PUMA Group

YOUR MISSION:Develop and implement a local Marketing Strategy aligned with Regional / Global Marketing seasonal initiatives and product narratives.Acquire and manage all necessary creative assets and tools from global and regional team to ensure effective roll out of seasonal stories and plans to all key stake holders. (Agencies, key Accounts, Internal departments, Influencers, Media). Where need be, develop local creative and assets based on market requirements to support the roll out of seasonal initiatives.Lead the roll out of creative assets and communication plans across all marketing channels: Digital, Activation/Events, Public Relations, Trade, and Retail together with leveraging local and global assets (Sport and Lifestyle). Communicate and drive integration with Sales & Retail on brand initiatives. Align with HQ and global teams on strategy and communication plans where required.Manage & Coordinate with all third-party vendors (i.e. Agencies / Suppliers) to ensure execution of marketing plans is in line with agreed budgets.Manage procedures to ensure efficient flow of documentation between third party vendors and accounts and ensure timely payments to third party vendors.Maintain knowledge of current and relevant local and global trends to ensure that strategic partnerships remain relevant to consumers.Media: Oversee briefing, planning and execution of all Media campaigns to launch brand initiatives. Analyze campaign results and oversee reports created to highlight learnings, working together with PR Manager. Events: Conceptualize, plan and execute consumer activations in line with event agencies to bring to life seasonal brand initiatives. Develop activation reports to document and present as best practices.Social: Manage digital and social agencies to build a solid strategic content plan that flows key seasonal stories on PUMA channels and influencer / blogger platforms. Oversee Seeding plans in line with PR to ensure key product on the right people for maximum visibility.PR: Work with PR to build a strong communication plan and ensure a consistent flow of messaging (always on approach) across all channels (Print / Digital / Social) throughout the season.Please note: The expected start date for this role is 05 January 2026.

 YOUR TALENT:Education:University Degree preferably in MarketingExperience:3-5 years experience in marketing, preferably consumer goods industry (sports, lifestyle, fashion)Capabilities:Excellent verbal and written communication skillsFluency in the English language (speaking, reading, writing) at business level.Knowledge of and active involvement in sport and the business of sportDynamic and creativeResults drivenMultitasking capabilitiesStrong organization skillsStrong interpersonal and leadership skillsProject Management skillsAbility to work under minimum supervision with a proactive approachProficiency in MS Office (word, excel, power-point)PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.