Home Jobs in Saudi Arabia Jobs in Riyadh Marketing Manager Jobs in Riyadh Marketing Manager

Manager Concept Marketing (Arabic Speaker)

Client of Boundless Consulting Human Resources Architects

Posted on September 26, 2019

5 - 10 years Riyadh - Saudi Arabia

Other(Other), Bachelor of Business Administration(Management). Any Nationality

Easy Apply

Opening 01

Job Description

Email sent successfully.

Role Summary:
The job holder will be responsible for implementing marketing strategies to develop the Concept brand / brands in line with the Concept objectives and ensuring that positioning of the brand is consistent throughout the region and new markets for the brands.
Role Responsibilities:
** Brand Building
• Develop Concept/ Brand attributes and positioning strategy in line with the Concept objectives.
• Ensure that the entire brand building strategies/exercise is implemented in all the stores and in all the territories.
• Liaison with Media Agencies/Consultant to develop appropriate theme board/communication methodology in line with concept objectives.
• Develop/maintain a website for the brand that is in line with brand image.
** Promotions and Events
• Recommend store promotions in consultation with buyers/ retail operations.
• Ensure that all communication material required for the promotions is developed / designed and sent to the stores/territories within the time frame specified.
• Recommend events specific to brand / product category / season.
• Forecast along with buyers / retail operations on the increase in footfall sales during the promotions.
** In Store/ Out Door Media Planning
• Ensure all aspects of imaging - store windows, visuals, banners, posters, shelf takers are in line with the Image of the Brand and target the appropriate audience.
• Ensure that the entire out-door media facilities are at the prime locations to attract customers (bill boards/ hoardings).
• Ensure that the outdoor media communication is replaced regularly with images and captions.
• Co-coordinate with the territories and the brand's agencies as necessary on the media advertising.
• Ensure consistency in the brand image.
• Provide innovative solutions for new POS materials for stores.
** Budgeting and Planning
• Prepare the annual marketing budget for the Concept in consultation with the management team and allocate resources to territories/brands with the break up in terms of season, campaign, media etc.
• Prepare annual marketing calendar and Product specification catalogs.
• Review the budgets and make recommendations to the management as deemed necessary.
• Report on the utilization of the Budgets periodically (as agreed).
** Advertising and Agency Management
• Plan and coordinate with Corporate Marketing on media buying and Agency contracting.
• Liaise with the advertising agency on the optimal spend of the Media Budgets for the Season/ Territory and Brand.
• Plan with the agency on the image campaign for the season.
• Track advertising maintained with the agency.
• Plan and manage the seasonal photo shoots with the advertisement agency including coordination between buyers, designer agencies, models and photographers.
• Design, write, and oversee the production of printed promotional materials including catalogs, brochures, flyers, and program and media guides.
• Review the effectiveness of advertisement promos and take corrective actions.
• Set agency deliverables with respect to the brand s communication strategy.
• Responsible for all approvals on the brand and marketing in coordination with brand/ concept head.
** People Management
• Manage the performance of the team set annual performance goals, monitor performance and provide constructive feedback to improve performance.
• Identify their training and development needs and ensure their fulfilment.
• Develop and mentor subordinates to move to the next higher level of job through career planning and develop a development chart.
• Ensure compliance to Company policies and values. Coordinate with the HR for appraisals of the Marketing team.
** Market Research
• Conduct periodic market research to study the customer profile / preferences and buying patterns, in coordination with Corporate Marketing.
• Conduct market research to study the effectiveness of the media campaign and with respect to the money spent, in coordination with Corporate Marketing.
• Set goals and parameters for the Marketing Research.
** Miscellaneous
• Oversee other outside agencies for order placements and printing needs, shopping bags, stickers, .flyers, and other sales material.
• Negotiate with vendors and contractors to coordinate media cost, placement, and scheduling.
• Create opportunities for Cross Promotion (i.e. Banks, Airline) and co-branding.
• Plan with Public relation agencies for PR and media coverage in consultation with Brand Head and Group Corporate communication & PR.
• Manage the loyalty program/privilege clubs of the concept and recommend strategies to ensure increase in the perception level of the program.
• Recommend strategies to Corporate Marketing to increase membership in the Loyalty Program and provide support in sending mailers/brochures to privilege club members (as required/agreed upon).
• Represent the Concept / Brand at media and marketing events.
• Conduct territory and market visits to assess implementation of marketing / branding guidelines and source competitive intelligence.
• Keep abreast of best practices in marketing, global retail brands, competitive / strategic marketing initiatives and trends
Job Requirements:
• Post Graduate Degree in Marketing / Advertising / Public Relations / Communications essential.
• 3 4 years of managerial experience a Marketing function in a Fashion / Retail business (High / Premium Fashion if applicable for the Brands Business).
• Agency Management.
• Brand Management.
• Budgeting and Costing.
• Media Knowledge Consumer / Market Research Methodologies.
• Local Market Retail Scenario Understanding.
• Media Planning Resource Management.
• People Management Communication and Presentation Skills.
• Good contacts in the market place.


Manager Concept Marketing (Arabic Speaker)

Login To ApplyRegister & ApplyApply Without Registration


Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information.We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@naukrigulf.com

Client of Boundless Consulting Human Resources Architects

View Contact Details
Additional Information Required

Employer has requested some additional information along with your application for this job

Login to Naukrigulf

Continue using

All your activity will remain private