Manager, Digital Communications

Masdar

Digital Communications Strategy:

• Develop and implement the Prize s annual digital communications strategy and implementation plan
• Work with other members of the Communications and marketing department to develop, maintain, and
• implement a digital content strategy in support of key initiatives programs and activities.
• Lead and develop strategic digital applications and activations recommendations.
• Keep abreast of emerging trends and technologies, interface with IT and other internal stakeholders to ensure smooth implementations.

Digital Communications Management:

• Manage, maintain, expand, and coordinate the Prize s global presence in social media and websites.
• Research, identify and analyze digital trends and social media channels.
• Lead the design of insight driven digital strategies from opportunity identification through to experience definition.

Digital Campaign Management:

• Plan and execute all web, SEO, marketing database, email and display advertising campaigns.
• Work closely with the marketing team to execute all paid social media campaigns
• Plan social media campaigns and engage with the social media agency with ideas on how to improve the Prize s presence across its social media platforms.
• Measure and report performance of all digital communications campaigns and assess against set goals.

Digital platforms enhancements:

• Manage the relationship between the Prize and all digital vendors for website management.
• Identify trends and insights and optimize spend and performance based on the insights.
• Champion any project related to relaunching, improving, enhancing any of the Prize s digital platforms.

Digital Media Analysis:

• Carry out regular analysis using appropriate analytical web tools and implement any necessary changes to help ensure that the Prize s digital platforms achieve maximum impact & reach.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Contribution to Stakeholder Relations:

• Build and maintain a network of relevant contacts to support daily activities and long-term objectives of the team.
• Engage with and monitor relationships with internal and external stakeholders in order to ensure
• adequate knowledge transfer and completion of services as per agreed parameters.

Preparation of Relevant Updates and Reports:

• Prepare relevant reports and updates as required and to the desired standard.
• Provide management information as and when required by the line manager this includes the production and timely provision of accurate reports in line with reporting schedules.